UAE Travel and Tourism Market Overview

Market Size in 2024: USD 61.3 Billion

Market Size in 2033: USD 163.4 Billion

Market Growth Rate 2025-2033: 11.0%

According to IMARC Group’s latest research publication, “UAE Travel and Tourism Market Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033”, the UAE travel and tourism market size reached USD 61.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 163.4 Billion by 2033, exhibiting a growth rate (CAGR) of 11.0% during 2025-2033.

Our report includes:

• Market Dynamics
• Market Trends and Market Outlook
• Competitive Analysis
• Industry Segmentation
• Strategic Recommendations

Grab a sample PDF of this report: https://www.imarcgroup.com/uae-travel-tourism-market/requestsample

UAE Travel and Tourism Market Trends & Drivers:

The UAE travel and tourism market is thriving thanks to several powerful factors shaping its growth. First, the government’s strong backing through initiatives like the UAE Tourism Strategy 2031 and the National Tourism Charter creates a solid foundation by fostering sustainable tourism, enhancing infrastructure, and boosting global competitiveness. These policies help unify efforts across the Emirates, drive high-value job creation, and promote innovative tourism experiences that attract a wide range of visitors, thereby contributing nearly 13% to the national GDP and supporting over 925,000 jobs.

Second, the UAE’s status as a global travel hub is cemented by its world-class infrastructure and strategic location, which continually attract a surge of international visitors. Recent data shows Dubai welcomed nearly 10 million international overnight visitors in just the first half of the year, marking steady growth supported by its airport connectivity, luxury hotels, and entertainment offerings. Additionally, international visitor spending is projected to surpass AED 228 billion, reflecting strong confidence in the destination’s appeal and hospitality industry.

Third, emerging travel trends are shaping tourist behavior in the UAE, with a rising focus on personalized, wellness, and eco-conscious tourism experiences. More travelers now seek immersive cultural journeys, restful “sleep tourism,” and sustainable travel options, with 81% valuing pampering and 84% prioritizing eco-friendly choices. The market also sees a growing embrace of digital booking platforms paired with personalized services. These shifts are driving diverse tourism products, from cultural hubs in Abu Dhabi to experiential tourism in Dubai, creating fresh opportunities for businesses and enhancing visitor satisfaction.

How AI is Reshaping the Future of UAE Travel and Tourism Market

AI is transforming the UAE travel and tourism market by streamlining trip planning, enhancing customer service, and personalizing travel experiences. Around 60% of travelers in the UAE now rely on AI to manage flights, hotels, itineraries, and dining choices, a much higher rate than the global average. Tools like Sabre’s SynXis Concierge and Miral’s AI concierge, Majd Al, are helping hotels and attractions offer instant, tailored suggestions while improving response times. The government supports AI adoption to boost efficiency and elevate the travel experience, but the industry emphasizes that human connection remains key, using AI to free staff for more meaningful interactions rather than replacing them. This balanced approach is making travel more efficient, enjoyable, and responsive to individual preferences across the UAE.

The UAE travel and tourism market forecast offers insights into future opportunities and challenges, drawing on historical data and predictive modeling.

UAE Travel and Tourism Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

• Domestic
• Inbound
• Outbound

Service Offering Insights:

• Ticket Reservation
• Hotel Booking
• Holiday/Tour Packages
• Others

Purpose of Visit Insights:

• Business
• Leisure and Recreation
• Education
• Medical
• Social Activity
• Others

Booking Type Insights:

• Travel Companies
• Travel Agencies
• Online
• Others

Region Insights:

• Dubai
• Abu Dhabi
• Sharjah
• Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in UAE Travel and Tourism Market

• 2025: Dubai welcomed a record 9.88 million international visitors in the first half of the year, marking a 6% increase from the previous period. This surge is credited to strong air connectivity, diverse attractions, and high-profile global events that continue to position Dubai as a top global tourist hub.

• 2025: The UAE tourism sector is embracing cutting-edge technologies such as AI-driven personalization in hotels, contactless check-ins via facial recognition, and mobile room keys, enhancing guest experiences while boosting operational efficiency and security across the industry.

• 2025: Abu Dhabi is making strides in culture-led tourism with major projects like the Guggenheim Abu Dhabi and the BAPS Hindu Mandir, supported by data-driven marketing and luxury-focused offerings that target key visitor segments, including an emphasis on sustainability and premium desert experiences.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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