Vietnam Cosmetics Market Size & Insights

As per recent study by MarkNtel Advisors The Vietnam Cosmetics Market size was valued at around USD 2.5 billion in 2024 and is projected to reach USD 3.2 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 4.2% during the forecast period, i.e., 2025-30.       

What are the Key DROs in the Vietnam Cosmetics Market?

Rising E-Commerce Driving Market Growth – The Vietnamese cosmetics sector is booming due to various e-commerce platforms like Lazada, Shopee, and Tiki. The beauty market among the five major platforms reached a total revenue of USD 1.49 billion in 2023, with approximately 341 million products sold online, representing a growth of more than 50% as compared to 2022. The convenience, variety, and competitive prices of e-commerce platforms attract Vietnamese consumers toward purchasing cosmetics online, creating ample chances for companies which drive their demand exponentially. Also, e-commerce sales contributed to the overall market by 20.2% in 2024 and could reach 24% by 2027. This brings in various opportunities for the companies to expand their product and customer base. Global beauty trends exposure from digital platforms makes customers a little more willing to try new things, which benefits both international and local brands in terms of increased audience and market growth.

What are the Key Segments in the Vietnam Cosmetics Market?

The Vietnam Cosmetics is categorized into notable segments, which help in understanding the structure, dynamics, and opportunities within the market. These segments are typically based on:

·       By Category

o   Conventional- Market Size & Forecast 2020-2030, USD Million

o   Organic- Market Size & Forecast 2020-2030, USD Million

·       By Product Type

o   Skin and Sun Care Products- Market Size & Forecast 2020-2030, USD Million

o   Hair Care Products- Market Size & Forecast 2020-2030, USD Million

o   Deodorants and Fragrances- Market Size & Forecast 2020-2030, USD Million

o   Makeup and Color Cosmetics- Market Size & Forecast 2020-2030, USD Million

o   Others

·       By Gender

o   Men- Market Size & Forecast 2020-2030, USD Million

o   Women- Market Size & Forecast 2020-2030, USD Million

o   Unisex- Market Size & Forecast 2020-2030, USD Million

·       By Distribution Channel

o   Supermarkets and Hypermarkets- Market Size & Forecast 2020-2030, USD Million

o   Specialty Stores- Market Size & Forecast 2020-2030, USD Million

o   Pharmacies- Market Size & Forecast 2020-2030, USD Million

o   Online Stores- Market Size & Forecast 2020-2030, USD Million

o   Others

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How does geographical analysis highlight in the Vietnam Cosmetics market?

By Region

·       Northern

·       Southern

·       Central

Who are the Key Players in Vietnam Cosmetics Market?

L'Oréal Vietnam Co., Ltd., Unilever Vietnam International Company Limited, Estee Lauder (Vietnam) Limited, Beiersdorf Vietnam Co., Ltd., Procter & Gamble Vietnam Company Limited, Shiseido Cosmetics Vietnam Co., Ltd., Marico Limited, Chanel, Inc., MON Trading Co., Ltd. (Vedette), YLV Company Limited (The Skinna), Amore Pacific Vietnam, Cocoon, and others

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Vietnam Cosmetics Market News

• August 2024: Estée Lauder (Vietnam) Limited Cosmetics joined forces with IPP Travel Retail to open the first duty-paid boutique at Noi Bai International Airport, which will showcase the beauty house’s key brands.
• April 2024: Shiseido Cosmetics Vietnam Co,’s parent company Shiseido found various opportunities for growth in Vietnam, India & Thailand and has set its sights on expansion in these markets.

Key pillars of the research methodology include:

·       Scope & Research Design – Clearly defined objectives with tailored qualitative and quantitative methods, backed by precise timelines and budgets.

·       Sample Selection & Data Collection – Representative samples achieved through proven techniques like random and stratified sampling, supported by reliable tools such as surveys, interviews, and observations.

·       Data Analysis & Validation – Rigorous cleaning, advanced statistical modeling, and thematic analysis ensure accuracy, reliability, and minimal bias.

·       Forecasting & Finalization – Predictive modeling and time-series analysis anticipate future market behaviors, presented through insightful reports with charts, graphs, and strategic recommendations.

"Our methodology reflects the trust businesses place in us. By combining innovation with precision, we deliver not just numbers, but clarity and direction for decision-makers worldwide," said a spokesperson for MarkNtel Advisors.

Why This MarkNtel Advisors Research Report:

• In-depth Market Analysis: Understand trends and dynamics shaping growth.
• Segmented Insights: Target specific segments for focused strategies.
• Geographical Performance: Assess market opportunities by geographic area.
• Emerging Technologies: Discover advancements like AI integration.
• Risk Identification: Pinpoint challenges to inform strategic planning.
• Future Forecasts: Prepare for market changes with actionable projections.

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