Japan Video Streaming Market Overview

Market Statistics

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 6,198 million

Market Forecast in 2033: USD 11,976 million

Market Growth Rate: 7.6% (2025-2033)

According to the latest report by IMARC Group, The Japan video streaming market size reached USD 6,198 million in 2024. Looking ahead, IMARC Group predicts the market will reach USD 11,976 million by 2033, growing at a compound annual growth rate (CAGR) of 7.6% between 2025 and 2033.The market is driven by increasing internet penetration, diverse content offerings, and rising demand for on-demand entertainment services.

Japan Video Streaming Market Trends and Drivers:

Japan’s video streaming market is in the midst of significant growth, evidenced by increasing subscriptions, more ad-supported options, and more devices, supported by improved stream quality with high-speed broadband and 5G for mobile viewing. This competitive platform space has global players of Amazon Prime Video and Netflix, alongside the domestic players of U-NEXT, Disney+, Hulu Japan, ABEMA, DAZN, d-Anime Store, and FOD, differentiating their offerings through localized originals, anime CATV and sports rights deals, pricing bundles, and ecosystem perks. There is growth across all segments of SVoD, AVoD, live events, and catch-up services, with streaming live and event content growing share and the usage of on-demand libraries growing with content discovery and personalization improving through AI-driven recommendations.

Go-to-market execution focuses on local original production, dubbing/subtitling, and partnering for rights management, where retail telco bundles and commerce tie-ins have enabled continuous engagement and sustainability against churn, and increased penetration of connected TV and smart-devices extends viewing and account sharing. There is a cautious outlook which predicts flat to medium single digit growth across OTT and SVoD revenue for the rest of the decade, using different methodologies and assumptions, they all converge on the same direction of higher spending and ARPU as catalogs deepen, and the usage of 4K and 8K content increases. From a strategic perspective operators are disruptive for hybrid monetization; kid and increasingly larger anime slates; live sports; and better ad-tech for improved addressability and brand safety; and where services can incorporate added localized UX and content as improved differentiators.

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Japan Video Streaming Industry Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Japan Video Streaming Market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

The report has segmented the market into the following categories:

Breakup By Component:

• Solution 
• IPTV
• Over-the-top
• Pay TV
• Services 
• Consulting
• Managed Services
• Training and Support

Breakup By Streaming Type:

• Live/Linear Video Streaming
• Non-Linear Video Streaming

Breakup By Revenue Model:

• Subscription
• Transactional
• Advertisement
• Hybrid

Breakup By End User:

• Personal
• Commercial

Regional Insights:

• Kanto region
• Kansai/Kinki region
• Chubu region
• Kyushu and Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region

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Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Additionally, the report features detailed profiles of all major companies in the Japan Video Streaming industry.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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Country: Tokyo, Japan

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