Fortified rice is enriched with essential micronutrients such as iron, vitamins, and minerals to help tackle nutritional deficiencies. It plays a crucial role in fighting malnutrition, particularly in areas with limited access to varied diets. By adding nutrients directly to rice, a widely consumed staple, fortified rice provides an affordable and convenient method to enhance public health. It boosts immune health, lowers anemia risk, and improves overall well-being, making it especially important in developing nations and food assistance programs.

According to SPER Market Research, ‘Global Fortified Rice Market Size- By Type of Rice Kernels, By Processing Method, By Distribution Channel - Regional Outlook, Competitive Strategies and Segment Forecast to 2034’ state that the Global Fortified Rice Market is predicted to reach 37.42 billion by 2034 with a CAGR 5.86%.

Drivers:

The growth of the fortified rice market is fueled by government programs and partnerships with international bodies aimed at reducing malnutrition and enhancing food security. It offers an affordable, convenient way to address nutrient deficiencies, particularly in areas with limited dietary diversity. Increasing consumer interest in healthier and fortified foods further accelerates market expansion. Manufacturers focus on preserving taste and texture while improving nutrition, supported by advanced fortification technologies. Rising investment in research and development is driving the creation of specialized fortified rice variants. Additionally, greater awareness of nutrition and preventive healthcare is boosting demand, opening new opportunities globally.

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Restraints:

The global fortified rice market faces several challenges that may slow its growth. High costs and complex fortification technologies can limit adoption, particularly in low-income areas. Achieving consistent nutrient distribution and maintaining stability during processing and storage is difficult, impacting product quality. Consumer awareness and acceptance are often low due to taste concerns or limited knowledge about fortified foods. Additionally, varying regulations across countries and strict quality requirements complicate market expansion. Supply chain issues and competition from other nutritional solutions also present ongoing hurdles for the fortified rice market worldwide. The Asia Pacific fortified rice market is rapidly expanding, fueled by a large population, prevalent malnutrition, and robust government efforts to promote food fortification. Nations like India, China, and Bangladesh play a significant role due to their large populations and urgent nutritional needs. Some significant market players are Amoli International, Daawat, Hexagon Nutrition Ltd., Nutriso, Oliria, Radiance Global, Relishum Foods, Sarwa Food.

For More Information, refer to below link: –   

Fortified Rice Market Share

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