Europe Laundry Detergents Market Forecast by 2033

Market size in 2024: USD 13,391.2 million
Market forecast in 2033: USD 18,797.6 million
Market growth rate 2025–2033: 3.84 %

Market summary

In 2024, the Europe laundry detergents market stood at approximately USD 13.39 billion and is expected to grow to around USD 18.80 billion by 2033, reflecting a compound annual growth rate of 3.84 percent between 2025 and 2033.

Europe Laundry Detergents Market Growth Drivers:

Environmental sustainability and consumer awareness

People now care more about how their actions affect the earth. They want things that don’t hurt the planet. This has made many people look for goods that are kind to nature. As folks learn more, the way they shop starts to change. Many now try to make choices that help our world and say no to things that can be bad for everyone. People all over Europe now care more about eco-friendly and biodegradable laundry products. Many shoppers want detergents made with plant-based ingredients. They also like products that come in less packaging and have well-known eco-certifications. Because of this, companies are making more green products that match these values. New green products are now a big part of what shapes the market.

Hygiene focus and technological advancement

People are more aware of health these days, especially after the pandemic. This is making more people want detergents that help remove bacteria and viruses. At the same time, more homes are using smart and energy-saving washing machines. This is causing changes in how detergent is made. Things like pre-measured pods and strong liquid detergents that work well in cold water or with less water are getting popular. These detergents clean clothes well, are easy to use, and work with new laundry machines.

E-commerce expansion and consumer convenience

Online shopping is making it much easier for people to find and buy many types of detergent products. E-commerce websites help people look for products, check one against another, and get things delivered right to their door. This is good for smaller and greener brands. Subscription offers and direct-to-customer choices also make things simple and help people stick with a brand. This move to shopping online is helping more people in Europe buy these products than before, and it is helping the market grow.

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Europe Laundry Detergents Market Segmentation:

Analysis by product type

• Powder
• Liquid
• Gel
• Pods/Tablets

Analysis by distribution channel

• Supermarkets and hypermarkets
• Online stores
• Convenience stores
• Others

Analysis by application

• Industrial
• Household

Country Insights:

• Germany
• United Kingdom
• France
• Italy
• Russia
• Spain
• Netherlands
• Switzerland
• Poland
• Others

Competitive landscape

The competitive landscape of the industry has been examined along with profiles of the key players.

Europe Laundry Detergents Market News:

• Unilever is investing over €150 million to revamp its European homecare supply chain, upgrading factories and expanding R&D to respond to shifting consumer demand.
• A wave of short‑cycle detergents tailored for modern, rapid wash habits is being introduced to align with evolving laundry routines.
• Subscription‑based online delivery models for detergents are gaining popularity, emphasizing convenience and customer retention.
• Eco‑friendly formats such as refillable containers, biodegradable formulations, and concentrated liquids are becoming increasingly popular among environmentally conscious shoppers.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.