The global Unified Communication-as-a-Service (UCaaS) Market is expected to grow at a significant rate of around 11% during the forecast period. Unified Communications refers to the integration of a range of communication technologies within a single platform. UC systems, therefore, typically incorporate business telephony, text messaging, team collaboration features, video conferencing, email, and more. The Unified Communication-as-a-Service (UCaaS) Market is growing on account of increasing smartphone use around the world. For instance, there are more than 600 million smartphone users in India. Furthermore, the growing investments in the research and development of UCaaS technology coupled with the growing trend of remote work due to covid – 19 is expected to drive the UCaaS market. Moreover, the rapid integration of AI-enabled UCaaS for changing the way companies structure their workflows, decision-making processes, and strategy planning. For instance, Avaya Inc. has created an AI voice assistant application for desk phones, and Amazon released Chime a cloud-based UCaaS.

Based on organization size, the market is bifurcated into small and medium enterprises and large enterprises. The small and medium enterprises segment is expected to grow with a significant CAGR during the forecast period, owing to the higher IT spending of the small and medium enterprises. Furthermore, the normalization of contract work and remote work, offers enterprises the agility to be responsive as well as strategic in order to maintain an edge in the marketplace.

Based on industry vertical, the market is segmented into BFSI, telecom and it, consumer goods and retail, healthcare, public sector and utilities, logistics and transportation, travel and hospitality, and others. The IT and telecom vertical is expected to grow significantly during the forecast period. Mainly attributed to the increasing demand for real-time communication due to the growing trend of remote working is expected to drive the market. Furthermore, as services-based companies are becoming more prevalent, IT companies are always expected to be in direct touch with the client for real-time project updates which is expected to drive the market.

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For a better understanding of the market adoption of the industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, and Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The North American region is expected to achieve a larger share of the Unified Communication-as-a-Service (UCaaS). The growth in the region is owed to advanced business communication services. Furthermore, the presence of key players in the market such as Microsoft Corporation, Google LLC, Genesys etc. Moreover, organizations across the region are adopting advanced unified communication services such as conferencing, unified messaging, enterprise telephony, and instant messaging. The usage of contact centre capabilities such as auto-attendant, call routing, interactive voice response, and CRM integrations is also rising in North America.

“Global Unified Communication-as-a-Service (UCaaS) Market” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and opportunities available for the market players. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitors’ capabilities on different parameters. This will help companies in the formulation of go-to-market strategies and identifying the blue ocean for its offerings.

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