According to deep market insights, the global selfie stick market is poised for sustained growth as social media trends, vlogging culture, and smartphone advancements drive consumer demand. Valued at USD 649.0 million in 2024, the market is projected to grow from USD 676 million in 2025 to USD 822.01 million in 2030, reflecting a compound annual growth rate (CAGR) of 4.0% during the forecast period.

Bluetooth-enabled selfie sticks currently lead the industry with around 60% market share, thanks to their wireless convenience and broad compatibility with smartphones and action cameras. With smartphones accounting for 75% of selfie stick usage, content creation for platforms like TikTok, Instagram, and YouTube has firmly positioned these accessories as essential tools for influencers, travellers, and casual users alike.

Rising Demand for Tech-Enhanced and Portable Designs

Consumers are increasingly gravitating toward compact and lightweight selfie sticks that deliver portability without compromising stability. The demand for foldable, telescopic, and multifunctional models has grown significantly, particularly among travellers and outdoor enthusiasts.

Recent innovations reflect this shift. In May 2025, Toneof introduced a multifunctional tripod-selfie stick hybrid featuring a slim under-13-inch design, magnetic Bluetooth remote, and under-1-pound weight—tailored for both group photos and solo shoots. Similarly, Xiaomi’s affordable Stand Style Selfie Stick Mini, launched in October 2024, combined a hidden tripod with a Bluetooth remote and a rotating phone holder, further demonstrating consumer demand for innovation-driven yet cost-effective solutions.

Tourism and Social Media Fuel Market Growth

The resurgence of global tourism following the pandemic has had a positive impact on the market. Travellers increasingly seek lightweight, easy-to-carry accessories that simplify capturing personal and group experiences. Parallel to this, the rising popularity of TikTok, Kwai, YouTube, and Instagram continues to fuel adoption, with selfie sticks providing creators better framing, wider angles, and greater creative flexibility.

“Selfie sticks are no longer seen as a novelty item. They’ve become an indispensable tool for visual storytelling, live streaming, and personal branding,” said a market analyst. “The combination of portability, affordability, and evolving features ensures their relevance in the modern creator economy.”

Market Restraints and Challenges

Despite positive growth, the selfie stick market faces challenges. The rapid pace of smartphone innovation—with features like gesture capture, ultra-wide lenses, and AI stabilization—reduces the perceived necessity of external accessories for casual users. In addition, public space restrictions at museums, stadiums, and theme parks—common in regions such as North America and Europe—limit usability for tourists.

To counter these challenges, manufacturers are focusing on multifunctional designs that integrate tripods, built-in lighting, and motion tracking to enhance the user experience.

Emerging Opportunities: Customisation and Sustainability

With Gen Z and millennials prioritising individuality, manufacturers are increasingly offering customizable options, from color variations to engraved branding. This trend is especially strong in the promotional products market, where companies use custom selfie sticks for corporate gifting and event branding.

Eco-conscious innovation is another key opportunity. Manufacturers are exploring recyclable materials like bamboo, aluminium, and biodegradable plastics, alongside minimalist packaging and modular components to reduce environmental impact. These sustainable models cater to consumers who value durability while aligning with global green initiatives.

Regional Market Dynamics

• Asia-Pacific: The fastest-growing market, driven by youth culture, smartphone penetration, and the popularity of vlogging and short-form video platforms. China, India, and South Korea lead regional adoption.
• North America: Strong demand for premium multifunctional models, boosted by influencer-driven content creation and solo travel trends.
• Europe: Steady demand supported by a robust tourism industry and high adoption of advanced, feature-rich models.
• Latin America: Growth fueled by increasing smartphone access, social media adoption, and affordable entry-level Bluetooth models.
• Middle East & Africa: Expanding due to youthful demographics, tourism, and rising influencer culture across fashion, fitness, and lifestyle categories.

Competitive Landscape

Leading players are investing in technology-enhanced designs that incorporate Bluetooth connectivity, wireless remotes, anti-shake stabilisers, and waterproof capabilities. Xiaomi continues to stand out with affordable yet advanced models, including the Zoom Stand Selfie Stick 2, launched in January 2025 with zooming capability, detachable Bluetooth remote, and tripod stability. Momax also introduced SELFIE STABLE3 KM16 in October 2024, a 3-in-1 gimbal-stabilizing selfie stick with a six-axis gyro sensor and auto-level lock.

Key players include:

• Xiaomi
• Anker
• Momax
• Fotopro
• KobraTech
• Mpow
• Satechi
• Kootek
• Thinkmodo Inc.
• Fromm Works

Outlook

As content creation and social media engagement become central to digital lifestyles, the selfie stick market is set to remain resilient and dynamic. Driven by technological enhancements, rising tourism, and consumer demand for convenience, the industry is expected to sustain steady growth through 2030.