FactMR has released its latest report on the Portable Ultrasound Equipment Market, offering comprehensive insights into the global market’s robust growth driven by the rising prevalence of cardiovascular diseases, increasing demand for point-of-care diagnostics, and advancements in ultrasound technology. Valued at USD 2.42 billion in 2025, the market is projected to grow at a compound annual growth rate (CAGR) of 6.8%, reaching USD 4.68 billion by 2035. This expansion highlights the critical role of portable ultrasound equipment in enabling rapid, non-invasive diagnostics across diverse healthcare settings.

Market Outlook and Growth Projections

The portable ultrasound equipment market is set for significant growth from 2025 to 2035, fueled by the increasing adoption of compact, mobile ultrasound devices for real-time imaging in emergency care, outpatient facilities, and rural healthcare settings. These devices, available as cart/trolley-based and handheld systems, are essential for diagnosing conditions such as cardiovascular diseases, musculoskeletal disorders, and gynecological issues. The report projects the market to grow from USD 2.42 billion in 2025 to USD 4.68 billion by 2035, with a CAGR of 6.8%. This growth is driven by the global rise in chronic diseases, technological innovations like AI integration, and the expansion of point-of-care ultrasound (POCUS) applications.

Key Drivers Fueling Market Demand

The primary drivers of the market include the rising global burden of cardiovascular diseases, which account for 17.9 million deaths annually according to the World Health Organization, necessitating portable ultrasound devices for early, non-invasive diagnostics. The report highlights the growing demand for POCUS, particularly in emergency departments and remote settings, where devices like the Philips Lumify and GE HealthCare’s Vscan Air enhance diagnostic speed and accessibility. Advancements in AI and wireless technology, such as Konica Minolta’s PocketPro H2 launched in 2023, are improving imaging accuracy and workflow efficiency. Additionally, increasing healthcare investments in regions like Asia-Pacific and the adoption of portable devices in home care settings are boosting market growth. The surge in minimally invasive procedures and government support for diagnostic infrastructure further propel demand.

Challenges and Restraints in the Sector

Despite its promising outlook, the market faces challenges that could hinder growth. High costs of advanced portable ultrasound devices, ranging from USD 5,000 to USD 40,000 for refurbished systems, limit adoption in low-resource settings. The report notes low consumer awareness and the high price of devices as key restraints, alongside limited reimbursement for medical imaging in some regions. Additionally, the risk of unnecessary imaging and incorrect diagnoses could lead to regulatory restrictions, potentially curbing market expansion. Providers must address these challenges by developing cost-effective devices, enhancing training for healthcare professionals, and advocating for better reimbursement policies to ensure broader market penetration.

Segment-Wise Insights and Dominant Trends

The report provides detailed segmentation analysis, identifying cart/trolley-based ultrasound devices as the dominant product segment, holding a significant share due to their widespread use in hospitals and diagnostic centers. Handheld ultrasound devices are the fastest-growing segment, with a projected CAGR of 8.0%, driven by their portability and adoption in point-of-care settings. By application, cardiovascular applications lead with a 35% share in 2025, fueled by the rising prevalence of heart diseases and the need for Doppler imaging. Radiology, gynecology, and musculoskeletal applications are also significant, with neurovascular imaging growing rapidly. Key trends include the integration of AI for automated image analysis, the rise of wireless handheld devices, and the development of eco-friendly, low-power ultrasound systems. The adoption of 3D/4D imaging and cloud-based connectivity is further enhancing diagnostic capabilities.

Regional Outlook and Growth Hotspots

North America dominates the market, holding a 40% share in 2025, driven by advanced healthcare systems, high adoption of POCUS, and key players like GE HealthCare and Philips. The U.S. market is projected to reach USD 1.3 billion by 2032, supported by technological advancements and regulatory compliance. Europe follows, with Germany and the UK leading due to strong diagnostic infrastructure and government support. The Asia-Pacific region is expected to exhibit the fastest growth, with a projected CAGR of 7.5%, fueled by increasing healthcare access, government-funded programs, and rapid adoption in China, India, and Japan. Latin America and the Middle East and Africa (MEA) are emerging markets, supported by growing investments in healthcare infrastructure. The report identifies Asia-Pacific as a key growth engine due to its expanding medical device market and rising chronic disease prevalence.

Recent Developments

The market has seen significant advancements in 2024 and early 2025. In 2024, GE HealthCare unveiled the Venue SprintTM, a portable ultrasound system with AI-enabled tools and connectivity to the Vscan AirTM handheld device, enhancing POCUS capabilities. Shenzhen Mindray launched the TE Air handheld device in 2023, combining advanced imaging with wireless functionality. Recent posts on X highlight innovations like Butterfly Network’s Butterfly iQ+, a smartphone-connected, AI-based handheld ultrasound for point-of-care diagnostics. Additionally, partnerships such as UltraSight’s collaboration with EchoNous in 2023 are improving cardiac ultrasound accessibility. These developments reflect the market’s shift toward compact, AI-integrated, and wireless solutions.

Key Players Insights

Leading players are driving innovation through R&D and strategic partnerships. GE HealthCare leads with its comprehensive portfolio, including the Venue SprintTM and Vscan AirTM. Koninklijke Philips N.V. excels in POCUS solutions like Lumify, while Shenzhen Mindray Bio-Medical Electronics Co., Ltd. focuses on handheld devices. Other key players, including Siemens Healthineers, Fujifilm SonoSite, Hitachi Ltd., and Butterfly Network, are investing in AI and wireless technologies. Recent developments include Fujifilm Sonosite’s 2023 launch of the Sonosite PX with advanced image clarity and Mindray’s expansion of TE Air production in 2024. These companies are pursuing acquisitions and collaborations to meet growing demand, with strong growth projected through 2035.

Competitive Landscape

The market features a competitive ecosystem with key players driving innovation and market share. Companies profiled include GE HealthCare Technologies, Inc., Koninklijke Philips N.V., Siemens Healthineers AG, Shenzhen Mindray Bio-Medical Electronics Co., Ltd., Fujifilm SonoSite, Hitachi Ltd., and Butterfly Network, Inc. These firms lead in developing advanced portable ultrasound solutions for diverse applications. The report includes a detailed competition dashboard, benchmarking, and market share analysis, highlighting strategies such as product innovation, partnerships with healthcare providers, and expansion into emerging markets. As the market evolves, these players are well-positioned to capitalize on opportunities in POCUS and chronic disease diagnostics.

Strategic Recommendations and Future Implications

FactMR’s report offers actionable recommendations, urging stakeholders to invest in AI-driven, wireless, and cost-effective ultrasound devices to enhance accessibility and diagnostic accuracy. Providers should focus on scalable solutions for emerging markets and strengthen training programs to address skill shortages. The study includes value chain analysis, PESTLE factors, and SWOT assessments to support strategic decision-making. As cardiovascular diseases and point-of-care diagnostics grow, portable ultrasound equipment will remain critical for delivering rapid, non-invasive healthcare solutions, shaping the future of global diagnostics.

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