The India nutraceuticals market size was estimated at USD 32.14 billion in 2024, and is projected to reach USD 75.81 billion by 2033, growing at a CAGR of 10.0% from 2025 to 2033. One of the primary factors propelling this market growth is the rising health consciousness among Indian consumers, especially in the aftermath of the COVID-19 pandemic. This shift has encouraged people to adopt a more proactive and preventive approach to health and wellness, moving away from solely reactive treatments.

There is an increasing emphasis on boosting immunity and embracing holistic health practices, which is driving the demand for nutraceutical products. Additionally, the growing incidence of lifestyle-related diseases such as diabetes, obesity, and cardiovascular conditions is pushing a wider segment of the population to turn towards nutraceuticals as preventive measures and supplementary aids to traditional treatment options. This marks a significant transformation in the way health is managed in India. According to a PharmaNutrition article from March 2025, the growing acceptance of personalized nutrition by the aging population presents further opportunities for manufacturers, thereby reinforcing the optimistic outlook of the market.

Moreover, India’s rapid urbanization combined with increasingly sedentary lifestyles has contributed to widespread dietary imbalances, which in turn has heightened the need for dietary supplements and functional foods. This demand is especially strong among younger urban consumers, including millennials and Generation Z. Simultaneously, there is a clear consumer preference for natural, plant-based, and Ayurveda-inspired nutraceuticals, driven by concerns over potential side effects associated with synthetic drugs and a desire for clean-label, natural products. This preference resonates with India’s long-standing tradition and acceptance of alternative medicine systems, such as Ayurveda, further supporting the growth of this segment.

Key Market Trends & Insights:

• In terms of product categories, the functional beverages segment emerged as the dominant leader, capturing the largest market share of 47.9% in 2024. This highlights the strong consumer preference and demand for beverages that offer added health benefits beyond basic nutrition.

• When looking at the market based on applications, the weight management and satiety segment secured the highest share in 2024. This indicates that a significant portion of consumers are focusing on nutraceutical products that aid in managing body weight and promoting a feeling of fullness, reflecting growing health consciousness related to weight control and dietary habits.

• Regarding distribution channels, the offline segment maintained the largest share of the market in 2024. This suggests that despite the growth of digital and e-commerce platforms, traditional retail outlets such as pharmacies, supermarkets, and health stores continue to be the preferred purchasing points for nutraceutical products among Indian consumers.

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Market Size & Forecast:

• 2024 Market Size: USD 32.14 Billion

• 2033 Projected Market Size: USD 75.81 Billion

• CAGR (2025-2033): 10.0%

Key Companies & Market Share Insights:

Several key players are actively shaping the India nutraceuticals market, including well-established companies such as Abbott, ADM, Amway Corp., Cipla, Dabur.com, Danone India, among others. These organizations are pursuing a variety of strategic initiatives to strengthen their market position and capture a larger share. These strategies encompass personalization through advanced diagnostics, pursuing mergers and acquisitions to expand capabilities and market reach, investing in compliance and regulatory frameworks, developing formulations tailored to specific genders and age groups, focusing on growing demand in Tier 2 and Tier 3 cities, and broadening their presence through global export expansion.

One notable player, Himalaya Wellness Company, headquartered in Bengaluru, has established itself as a pioneer in the nutraceutical sector by effectively leveraging Ayurvedic principles to develop herbal nutraceutical products. The company boasts a diverse portfolio that includes popular offerings such as Liv.52 and various protein supplements. Himalaya has garnered strong consumer trust through its commitment to quality, extensive distribution network, and formulations supported by dedicated research and development efforts. Moving forward, the company’s strategic focus includes expanding its direct-to-consumer (D2C) sales channels and boosting its global export footprint.

Meanwhile, GNC India, operating in partnership with Guardian Healthcare, represents a premium international brand in the Indian market. It primarily targets urban consumers who are increasingly fitness-conscious, offering a range of high-quality vitamins, protein powders, and fitness supplements. GNC’s growth strategy centers around leveraging its strong global brand reputation, enhancing its e-commerce capabilities, expanding its retail presence across India, and localizing product offerings to better meet the preferences and needs of Indian consumers.

Key Players

• Abbott

• ADM

• Amway Corp.

• Cipla

• Dabur.com

• Danone India

• GNC India

• Herbalife, Inc.

• Himalaya Wellness Company

• Nestlé India Limited

• Patanjali Ayurved Limited

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Conclusion:

The India nutraceuticals market is experiencing significant growth, driven by increased health awareness among consumers, particularly post-pandemic. This shift towards proactive well-being is further fueled by the rising prevalence of lifestyle diseases such as diabetes, obesity, and cardiovascular disorders, prompting individuals to seek preventive and supplementary solutions. Technological advancements and a growing preference for natural, plant-based, and Ayurveda-inspired products are also contributing to the market's expansion. Additionally, economic factors like rising disposable incomes and government initiatives are enhancing accessibility and consumer trust, supporting the market's upward trajectory.