If your company is planning to expand in the European market, we understand how helpful it is for you to create strong brand awareness on a global scale. Exhibitions in Europe are your gateway to building strong connections with new customers. Most of the international exhibitions are held in Europe, today Germany ranks first in terms of exhibitions in Europe, followed by Spain, France and the Netherlands.

Participating in European exhibitions helps you strengthen your customer base. It therefore attracts exhibitors, dealers and potential customers from Europe as well as North America and Asia.This data will help you decide which exhibitions to visit in Europe. When you attending any exhibitions in Europe, it is necessary to understand the culture and processes there.

Language and customs

In any exhibitions and trade fairs, your language plays an important role in conveying the right message to the visitors. It is seen that most of the European countries have a good understanding of the English language, which makes communication in this region very easy. But if you are exhibiting in countries like Germany or France, then it would be best to have a person at your booth who is proficient in speaking German or French to communicate with the visitors. So that he can communicate efficiently with the audience present there. Apart from this, you also have to keep in mind that some words may not be politically correct in the country where you want to exhibit.

Etiquette and Punctuality

If you are planning to hold an exhibition in any country, it is very important to understand that you should know a little about the culture, city and people of that country. Because it has been seen that different countries of Europe have their own perception. For example, in countries like Spain or Italy, coming late is not considered rude, on the contrary, in a country like Germany, punctuality is given the highest importance. Always keep in mind that your attitude towards time reflects the professionalism, honesty and reliability of your business.

Local Exhibition Contractors

The most important and crucial thing for exhibitions in Europe is to choose the right stand manufacturer as the customs in Europe are very different. Local exhibition partner are well aware of the European guidelines, safety standards and expectations of the organizer. For example, before setting up a booth at an exhibition, you need to get permission from your organizer to ensure that your stand is completely safe. For example, it is necessary to design the stand taking into account the height of the stand, permission for rigging points, etc.

Exhibit Global is a European exhibitions trade show booth design company that provides services worldwide including the Europe and USA. Exhibit Global has worked closely with major US and European brands, making us your trusted partner for exhibitions in Europe. We have many years of experience in stand design and construction in European cities such as Frankfurt, Cannes, Munich, Paris, Oslo and Barcelona.