According to the UnivDatos, premiumization & craft spirit demand, cultural heritage appeal, and the cocktail culture expansion drive the Mezcal market. As per their “Mezcal Market” report, the global market was valued at USD 0.97 billion in 2024, growing at a CAGR of about 12.05% during the forecast period from 2025 - 2033 to reach USD billion by 2033.

In the rural areas where culture is deeply rooted, mezcal production and processing play an exquisite role in the growth and development of the Mexican economy. Moreover, it provides jobs, supports local businesses, and offers a reliable source of income for many communities. The process of production from growing agave to distilling mezcal and selling it both in Mexico and abroad is fuelling the economic activity across primary, secondary, and tertiary sectors, all benefiting from small farmers, skilled mezcal makers, to the local workers. The escalated demand for mezcal has brought new opportunities, which have caught the sprawled attention of international investors, increasing the exports. Mezcal has become more than just an economic asset, being a keystone of Mexico’s identity, allowing communities to share their traditions with the world. Remains an essential driver of economic growth and community development in Mexico, shaping both its financial future and cultural heritage.

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Mezcal production depends on several factors such as the distance for agave cultivation, access to the factory, services such as water and electricity, the number of families involved in the process, the size of the factory, etc.  In recent years, there has been an increase in the production and sale of mezcal, both in national and international markets, which has caused an excessive use of natural resources. The incorporation of national and international investors, politicians, entrepreneurs, professionals, distribution intermediaries, marketers, among others, has made their appearance, interested in participating in the mezcal market, causing an increase not only in the production of mezcal, but also in the number of brands.

Mezcal is produced in a large area of Mexican territory, a large part of which is protected by the Denomination of Origin (DOM). In recent years, the DOM has incorporated other producing regions since its first version did not consider all the territories in Mexico where mezcal is produced. Currently, the authorized areas include the entire states of Oaxaca, Zacatecas, Durango, Guerrero, and San Luis Potosi, and some municipalities of Michoacán, Tamaulipas, Guanajuato, Puebla, Morelos, Estado de Mexico, and, very recently, Sinaloa.

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The increased premiumization & craft spirit demand trend is boosting the Mezcal market in Europe.

Mezcal cultivation has appeared as the major contributor to Mexico's economic growth, especially in the rural areas. The increasing mezcal demand has opened new markets, inviting both domestic and international investment, while providing a platform for Mexico’s rich cultural heritage. In addition, mezcal farming has been able to survive and conserve its long-term success by generating lucrative economic opportunities. The global mezcal market is embracing, uplifting the local economies and communities.

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