Market Overview:

The global green coffee market was valued at USD 38.37 billion in 2023. It is expected to grow from USD 39.97 billion in 2024 to USD 56.14 billion by 2032, with a projected CAGR of 4.34% during the forecast period (2024-2032). The U.S. green coffee market is anticipated to expand significantly, reaching an estimated USD 10.99 billion by 2032, driven by increasing consumer awareness of its health benefits. Europe led the market in 2023, holding a 33.39% share.

The market is gaining momentum from rising consumer awareness of the product's various health benefits. It is also becoming popular in nutraceutical products and dietary supplements. Fortune Business Insights presents this information in its report, “Green Coffee Market, 2024-2032."  

Over the past few years, green coffee has become highly popular worldwide. The growing demand is driven by consumers' increasing interest in functional foods and beverages, as well as plant-based dietary supplements. Specialty coffee varieties, including green coffee beans, draw a significant global consumer base. As disposable incomes rise, consumers are more willing to spend on premium-quality food and beverage products. These trends are expected to support market growth in the coming years.

List of Key Players Profiled in the Report:

• The Hamburg Coffee Company (Germany)
• Neumann Kaffee Gruppe (Germany)
• Merchants of Green Coffee (U.S.)
• Belco S.A. (France)
• Starbucks Corporation (U.S.)
• Nordic Approach S.A. (Norway)
• Golden Bean Trade (Brazil)
• Atlantica Coffee (Brazil)
• Group MAGNUS The Green Coffee Brazil (Brazil)
• WS Cafe (Vietnam)

Segments:

Based on type, the market is bifurcated into Arabica and Robusta.

On the basis of end product, the market is divided into roasted coffee, green coffee bean extract, and instant/soluble coffee.

Geographically, the market is split into North America, South America, Asia Pacific, Europe, and the Middle East & Africa.

Source: https://www.fortunebusinessinsights.com/green-coffee-market-106635

Report Coverage-

The report offers:

• Major growth drivers, restraining factors, opportunities, and potential challenges for the market.
• Comprehensive insights into the regional developments.
• List of major industry players.
• Key strategies adopted by the market players.
• Latest industry developments such as product launches, partnerships, mergers, and acquisitions.

Market Trends and Growth

The global green coffee market is experiencing steady growth, as more consumers choose organic and sustainable products. This growth is fueled by the rising demand for natural ingredients, the growing clean eating trend, and increasing awareness of the health benefits of green coffee.

Expanding Market Reach

The green coffee market has expanded beyond health food stores and specialty coffee shops. With the growth of e-commerce platforms and online retailers, green coffee products are now accessible to a broader audience. This increased market reach is anticipated to boost sales and revenue for green coffee producers in the coming years.

Health Benefits of Green Coffee:

Green coffee is abundant in antioxidants, especially chlorogenic acid, which is associated with various health benefits. Some potential benefits of consuming green coffee include:

• Weight Management: Chlorogenic acid in green coffee may boost metabolism and aid in weight loss.
• Improved Heart Health: Research indicates that green coffee may help lower blood pressure and reduce the risk of heart disease.
• Antioxidant Properties: Green coffee is a rich source of antioxidants that can protect the body against oxidative stress and inflammation.

Drivers & Restraints:

Growing Use in Nutraceuticals & Dietary Supplements to Boost Market Growth

The growth of the green coffee market is primarily driven by increasing consumer awareness of its various health benefits. Green coffee beans are rich in chlorogenic acid, a readily absorbable antioxidant, which has significantly boosted the product's popularity. Studies have shown that green coffee can aid in weight loss, making it popular among obese and overweight individuals.

Due to these health benefits, green coffee is increasingly used in nutraceutical products and dietary supplements. A growing focus on health and immunity is expected to further propel the market during the forecast period. However, price volatility of green coffee beans may somewhat hinder market growth.

Regional Insights:

Europe is expected to lead the global green coffee market share during 2021-2028. The region is witnessing a notable uptick in product adoption for further processing in instant coffee and roasted coffee products. Specialty coffee products are gaining popularity among health-conscious consumers across Germany, Spain, and Italy.

North America will witness growth owing to the thriving nutraceutical sector. The region is witnessing heavy usage of nutraceutical products and dietary supplements. Rise of the fitness sector and presence of major players such as Starbucks will drive the regional market forward.

Meanwhile, the market in the Asia Pacific will record notable growth during the analysis period due to rising disposable incomes of consumers and increased spending on premium-quality coffee products.

Green Coffee Market Future Outlook

• Growing Demand for Specialty Coffee: More consumers are seeking specialty coffee options. This trend boosts the green coffee market as buyers look for unique flavors and origins.

• Health Consciousness: Green coffee is often marketed for its health benefits. Its high antioxidant content appeals to health-focused consumers, driving sales in this segment.

• Sustainable Practices: There is an increasing focus on sustainability. Consumers are favoring ethically sourced green coffee, which encourages farmers to adopt eco-friendly practices.

Competitive Landscape

Industry Development:  

June 2021: Neumann Kaffee Groupe partnered with Advanced Coffee Equity to conduct a quality control-focused training to capitalize on the growing green coffee trend in the U.S.