The global extruded snacks market size was estimated at USD 63.38 billion in 2024 and is projected to reach USD 74.52 billion by 2030, growing at a CAGR of 4.7% from 2025 to 2030. One of the primary drivers behind this market expansion is the increasing demand for convenient and on-the-go snack options, which aligns with the fast-paced lifestyles of modern consumers and the growing size of the global working population.

As disposable incomes continue to rise, consumers are demonstrating a greater willingness to spend on premium and convenient food products, including extruded snacks. This shift in consumer behavior is also influenced by a growing awareness of health and nutrition, prompting many individuals to seek out healthier snacking alternatives. In response, manufacturers are developing a wide variety of innovative snack products that offer unique combinations of flavors, shapes, and textures to keep consumer interest high and cater to diverse preferences.

The expansion of the market in emerging economies, particularly in Asia Pacific, is playing a crucial role in driving overall market growth. Rising urbanization, increasing disposable incomes, and changing dietary habits in these regions are fostering a favorable environment for the adoption of extruded snack products.

From a production standpoint, extruded snacks contain a significant amount of starch, which is essential in maintaining the structural integrity of the product throughout the mass production process. The technique of extrusion allows for efficient large-scale manufacturing, ensuring product consistency and uniformity. A wide variety of food items are produced using this method, including breads like croutons and breadsticks, flatbreads, breakfast cereals, soy sticks, ready-to-eat snacks, cookies, certain baby foods, and textured vegetable protein. This versatility in product applications further supports the market's continued growth and innovation.

Key Market Trends & Insights:

• In 2024, the extruded snacks industry in North America accounted for a considerable share of the global market. This strong regional presence can be attributed to well-established food processing industries, a high level of consumer awareness, and widespread availability of a wide range of snack products. The region's advanced retail infrastructure and consistent consumer demand for convenient food options further support its leading position in the market.

• Within North America, the United States is expected to witness significant growth in the extruded snacks industry throughout the forecast period. Key factors driving this growth include rising consumer preference for on-the-go and healthier snacking options, as well as the presence of major market players continuously introducing innovative and diverse snack offerings. Additionally, increasing demand for plant-based and functional snacks is likely to further contribute to market expansion in the U.S.

• From a product perspective, the potato-based extruded snacks segment led the market in 2024, capturing the largest share of 27.7%. This dominance is due to the long-standing popularity of potato-based snacks among consumers, driven by their taste, texture, and wide availability. Moreover, the segment benefits from constant product innovation, including variations in flavors, shapes, and seasoning, which help maintain consumer interest and market leadership.

• In terms of distribution, the supermarkets and hypermarkets segment emerged as the leading channel, generating the largest revenue share in 2024. These retail outlets offer consumers a broad selection of extruded snack brands and product types, often accompanied by promotional deals and product visibility. Their widespread presence and convenience make them a preferred choice for consumers seeking to purchase snacks in bulk or alongside other groceries, thereby reinforcing their dominant role in the distribution landscape.

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Market Size & Forecast:

• 2024 Market Size: USD 63.38 Billion

• 2030 Projected Market Size: USD 74.52 Billion

• CAGR (2025-2030): 4.7%

• Europe: Largest market in 2024

• Asia Pacific: Fastest growing market

Key Companies & Market Share Insights:

The extruded snacks market is highly competitive and consists of several prominent players that drive innovation, product development, and market expansion. Among the key companies operating in this space are Nestlé, Kellanova, PepsiCo, The Campbell's Company, and others. These industry leaders are known for their wide-ranging portfolios, global presence, and consistent efforts to meet evolving consumer demands for convenience, taste, and nutrition.

One notable player in the market is General Mills Inc., which offers an extensive selection of extruded snack products. Their offerings include a variety of corn-based, wheat-based, and multigrain snacks, catering to a broad spectrum of consumer preferences. Recognizing the growing demand for healthier snack options, General Mills has developed products that are low in fat and high in dietary fiber, making them suitable for health-conscious individuals seeking better-for-you snack choices.

In line with the industry's shift toward clean and transparent nutrition, General Mills has adopted the trend of healthy snacking by integrating natural ingredients and clean label formulations into its product lineup. This approach not only appeals to consumers who are increasingly mindful of what they eat but also helps the company maintain a competitive edge in a market where wellness and sustainability are becoming central to purchasing decisions.

Key Players

• Nestlé

• Kellanova

• General Mills Inc.

• PepsiCo

• The Campbell's Company

• Calbee

• ITC Limited

• Old Dutch Foods, Inc.

• Europesnacks

• Universal Robina Corporation

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Conclusion:

The market is expected to continue growing steadily, driven by rising demand for convenient, on the go snacks and increasing health awareness among consumers. Innovation in flavors, textures, and ingredients helps keep products engaging, while the expansion into emerging regions bolsters growth. Consumers are showing a preference for healthier options—like baked or low oil snacks and whole grain variants—which fuels product reformulation. The market landscape remains competitive, characterized by both global and regional players, with major brands actively pursuing strategic initiatives such as mergers, acquisitions, and new product launches to expand share.