The global first aid market was valued at USD 4.77 billion in 2024 and is expected to reach USD 6.18 billion by 2030, expanding at a compound annual growth rate (CAGR) of 4.4% from 2025 to 2030. The increasing incidence of falls at home and workplaces, a rising number of road accidents, and growing global awareness of first aid procedures are driving the demand for first aid kits.

A significant factor fueling market growth is the high frequency of accidents and injuries occurring in various environments such as homes, roads, and workplaces, with road accidents accounting for a substantial share. According to the World Health Organization’s Global Status Report on Road Safety 2023, there are approximately 1.19 million road traffic fatalities annually. This high accident rate generates strong demand for first aid products and services that enable effective injury management.

In the U.K., the Royal Society for the Prevention of Accidents reports approximately 14,000 deaths and around 700,000 hospital admissions due to major injuries. Such statistics underscore the market’s need to provide emergency products and services. Additionally, there is a growing interest in first aid training and certification as people increasingly recognize the value of being prepared to respond during medical emergencies.

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Rising health and safety awareness is encouraging more individuals to acquire basic first aid skills, leading to increased demand for training and certification programs. The COVID-19 pandemic accelerated the popularity of online training courses for CPR, AED, and first aid, as people became more conscious of emergency preparedness. The American Red Cross reports a surge in demand for online courses post-pandemic, with numerous innovative mobile apps and online platforms facilitating easier access to first aid knowledge and training, enabling more effective emergency responses.

Innovations are also driving market growth. In September 2022, DrySee introduced a patented bandage that changes color when it needs replacement, improving wound care by visually signaling moisture levels. Researchers at the University of California, Los Angeles developed a Smart Bandage that uses electrical stimulation to accelerate wound healing and reduce infection risks. Such advancements make first aid more accessible and effective.

Key Market Trends & Insights:

• North America dominated the first aid market in 2024 with a 47.0% revenue share. This dominance is due to the region’s advanced healthcare infrastructure, presence of major global players, and ongoing initiatives promoting public access Automated External Defibrillators (AEDs).
• The U.S. led the North American market in 2024, supported by factors such as rising sports injuries, road accidents, and the presence of key companies.
• By product type, workplace first aid supplies held the largest share of 26.9% in 2024, driven by strict occupational safety regulations, increased employee well-being awareness, and rising workplace injury incidents across industries.
• Hospitals and clinics accounted for the largest end-use revenue share at 24.1% in 2024, influenced by the prevalence of road accidents, high rates of snakebites in certain regions, and severe injuries from falls.

Market Size & Forecast:

• 2024 Market Size: USD 4.77 Billion
• 2030 Projected Market Size: USD 6.18 Billion
• CAGR (2025–2030): 4.4%
• Largest Market (2024): North America
• Fastest Growing Market: Asia Pacific

Key Company Insights:

Leading companies in the first aid market include 3M, PAUL HARTMANN AG, Johnson & Johnson Services, Inc., and Coloplast Corp., among others. To maintain competitiveness and expand their customer base, these companies are engaging in strategic initiatives such as mergers, acquisitions, and partnerships.

Major Players:

• 3M
• PAUL HARTMANN AG
• Johnson & Johnson Services, Inc.
• Coloplast Corp.
• Stryker
• Smith & Nephew
• Convatec Group PLC
• Mölnlycke Health Care

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Conclusion

The global first aid market is poised for steady growth driven by increasing accidents, rising health and safety awareness, and technological innovations enhancing first aid effectiveness. The growing emphasis on first aid training and certification, especially via online platforms accelerated by the pandemic, is also contributing to market expansion. North America leads the market, supported by robust healthcare infrastructure and regulatory initiatives, while the Asia Pacific region is expected to experience the fastest growth. With continuous advancements in product innovation and increasing adoption across workplaces, homes, and healthcare facilities, the first aid market is set to play a crucial role in emergency preparedness worldwide.