The global honey market size was valued at USD 9.01 billion in 2022 and is projected to reach USD 13.57 billion by 2030, growing at a CAGR of 5.3% from 2023 to 2030. This growth is largely driven by honey’s reputation as a rich source of vital nutrients, including vitamins, minerals, calcium, and antioxidants. As consumers become increasingly health-conscious, the demand for nutritious and natural food products like honey continues to rise, supported by a growing awareness of the benefits associated with maintaining a healthy lifestyle.

The COVID-19 pandemic has had a notable impact on the honey market, acting as a potential catalyst for further expansion. With heightened health concerns worldwide, honey has gained recognition due to its natural antibacterial, antiviral, and antifungal properties. This has led to its wider acceptance and appreciation as an effective remedy, particularly for alleviating acute coughs and throat infections commonly experienced by patients affected by coronavirus. The therapeutic qualities of honey have contributed significantly to its perceived medicinal value.

Honey’s versatility extends beyond direct consumption, as it is commonly incorporated into a variety of beverages, processed foods, jams, and jellies. Furthermore, it is increasingly utilized as an ingredient in the health and beauty sector, where it features prominently in skincare and cosmetic products due to its moisturizing and healing properties. The broad availability of these honey-based products, combined with honey’s ability to enhance flavor profiles in food and beverages, plays a crucial role in driving sustained market demand.

In addition to its culinary and cosmetic uses, honey possesses numerous medicinal properties. It has been shown to boost metabolic activity, help regulate blood pressure, reduce the risk of diabetes, and even assist in the treatment of burn wounds. These health benefits have expanded honey’s application into sectors such as cosmetics and pharmaceuticals, further contributing to the overall growth of the market.

Key Market Trends & Insights:

• In 2022, Europe accounted for the largest revenue share in the global honey market, contributing over 35.0% of total market revenue. This regional dominance can be attributed to the strong consumer preference for natural and organic food products, well-established apiculture practices, and heightened awareness regarding the health benefits of honey. Moreover, countries across Europe have a rich history of honey consumption and production, supported by favorable regulatory frameworks that promote clean-label and sustainably sourced products.

• When analyzed by processing method, the conventional honey segment held a commanding position in 2022, generating over 80.0% of the total revenue. This segment is expected to retain its lead throughout the forecast period, primarily due to its widespread availability, lower production costs, and broad consumer acceptance. While organic and raw honey varieties are gaining popularity, conventional honey continues to dominate owing to its accessibility across both developed and developing markets.

• In terms of distribution channels, the hypermarkets and supermarkets segment emerged as the leading channel in 2022, capturing over 40.0% of the market revenue. These retail outlets offer consumers a wide range of honey products under one roof, along with attractive promotions and convenient access. Their extensive reach and visibility, especially in urban and semi-urban areas, make them a preferred shopping destination for packaged food items, including honey.

Order a free sample PDF of the Honey Market Intelligence Study, published by Grand View Research.

Market Size & Forecast:

• 2022 Market Size: USD 9.01 Billion

• 2030 Projected Market Size: USD 13.57 Billion

• CAGR (2023-2030): 5.3%

• Europe: Largest market in 2022

Key Companies & Market Share Insights:

The honey market is characterized by a competitive landscape dominated by a few well-established major players alongside several medium-sized companies. To strengthen their positions and differentiate themselves, industry participants are actively engaging in key strategic initiatives, with product launches being a prominent approach to gain a competitive advantage and expand their consumer base.

• For example, in September 2021, Amul introduced a new honey product developed in collaboration with the Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF) and the National Bee Board. This launch is part of a broader government initiative aimed at promoting bee-keeping among small-scale farmers, thereby supporting rural livelihoods and enhancing honey production at the grassroots level.

• Similarly, in July 2021, Dabur marked its entry into the syrups and spreads market by launching a product named ‘Dabur Honey Tasties’, which is available in two appealing flavors—Strawberry and Chocolate. This move not only broadened Dabur’s product portfolio but also tapped into growing consumer interest in flavored honey-based products.

• Earlier in May 2021, Conscious Food, recognized as a pioneer in India’s organic food sector, launched a premium offering: a raw, unprocessed Himalayan multiflora honey. This product is completely unfiltered and unpasteurized, preserving the full spectrum of natural benefits and nutrients, and emphasizing the concept of honey traveling “from bee to bottle” without any alteration.

• Moving forward to March 2023, Bagrrys India, a leading brand in the breakfast cereals and health foods category, expanded its health-focused offerings by unveiling Bagrry’s Organic Wild Honey. Known for a diverse range of products such as oats, mueslis, cornflakes, muesli bars, nut butter, and bran, Bagrrys' entry into the honey segment reflects the brand’s commitment to providing organic and wholesome food choices.

• On the international front, in December 2022, MeliBio, a U.S.-based company specializing in innovative food technologies, announced a partnership with Narayan Foods, an organic food producer. Together, they aim to introduce MeliBio’s plant-based, bee-free honey product to the European market under the Better Foodie Brand. This collaboration highlights the rising trend of sustainable and animal-free alternatives within the honey market.

Key Players

• Beeyond the Hive

• Barkman Honey LLC

• Dabur India Ltd.

• Capilano Honey Ltd.

• New Zealand Honey Co.

• Streamland Biological Technology Ltd.

• Oha Honey LP

• Billy Bee Honey Products

• Little Bee Impex

• Dutch Gold Honey, Inc.

Explore Horizon Databook – The world's most expansive market intelligence platform developed by Grand View Research.

Conclusion:

The honey market is expected to experience steady growth driven by increasing consumer preference for natural and nutritious sweeteners. Rising health awareness and the growing use of honey in food, beverages, cosmetics, and pharmaceuticals are key factors supporting market expansion. Additionally, the demand for organic and specialty honey varieties is rising globally. Innovations in product offerings and expanding distribution channels are likely to further boost market penetration. Overall, the honey market outlook remains positive, supported by health trends and diverse applications.