The global green technology & sustainability market size was estimated at USD 23.10 billion in 2024 and is projected to reach USD 79.65 billion by 2030, growing at a CAGR of 23.1% from 2025 to 2030. This growth is primarily fueled by increased investments in renewable energy projects, corporate sustainability programs, waste management solutions, and urban infrastructure developments.

Additionally, rising fuel costs and worsening pollution levels are motivating both businesses and governments to adopt eco-friendly technologies like solar panels and wind turbines to minimize environmental impact. These trends are driving continuous market expansion as companies aim to improve energy efficiency and meet stricter environmental regulations.

Consumer preference for sustainable goods and services is also on the rise, which is accelerating the adoption of circular economy principles and energy-efficient technologies. Furthermore, corporate commitments to sustainability and efforts to combat climate change significantly contribute to market growth. The integration of cutting-edge technologies such as Artificial Intelligence (AI), the Internet of Things (IoT), and blockchain is further advancing the market by enabling real-time monitoring and reporting of carbon emissions and resource utilization. These innovations help companies meet environmental, social, and governance (ESG) standards while optimizing their resource management practices.

Key Market Trends & Insights:

• In 2024, North America emerged as the leading region in the green technology and sustainability market, capturing the largest revenue share of 38.2%. Within this region, the U.S. market is projected to experience substantial growth, registering a significant compound annual growth rate (CAGR) throughout the forecast period.

• When looking at the market by component, the solution segment dominated, holding the largest revenue share of 67.5% in 2024. This indicates strong demand for comprehensive green technology solutions as opposed to standalone services or products.

• Regarding technology, the Internet of Things (IoT) segment took the lead in terms of revenue share for 2024. The widespread adoption of IoT is helping businesses and organizations optimize resource usage, improve energy efficiency, and monitor sustainability metrics in real-time.

• In terms of application, the green building segment accounted for the largest revenue share in 2024. This highlights the increasing focus on environmentally friendly construction practices and energy-efficient building management systems as key contributors to the market’s growth.

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Market Size & Forecast:

• 2024 Market Size: USD 23.10 Billion

• 2030 Projected Market Size: USD 79.65 Billion

• CAGR (2025-2030): 23.1%

• North America: Largest market in 2024

• Asia Pacific: Fastest growing market

Key Companies & Market Share Insights:

Key companies leading the green technology and sustainability market include General Electric Company, Microsoft, Cority, and Schneider Electric SE, each playing a significant role through their diverse offerings and innovations.

Microsoft delivers a wide range of software, services, devices, and solutions spanning multiple domains. Their services include licensing and ongoing support, while their product portfolio covers areas such as software, personal computers and devices, entertainment, business applications, development tools, and IT services. For example, within the software domain, they offer Windows apps, OneDrive, Outlook, Skype, and OneNote; in PCs & devices, they provide laptops, tablets, and related accessories; and in entertainment, they supply Xbox games, PC games, digital games, and movies & TV content. Specifically, for the green technology and sustainability sector, Microsoft offers specialized products like Microsoft Cloud for Sustainability and the Emissions Impact Dashboard, helping organizations track and reduce their environmental footprint.

Schneider Electric SE specializes in delivering digital automation and energy management solutions by integrating advanced energy technologies with real-time automation, software platforms, and comprehensive services. Their solutions cater to various sectors, including residential and commercial buildings, data centers, and infrastructure projects. Within the green technology and sustainability market, Schneider Electric provides an array of software and service offerings such as Low-Voltage Products and Systems, Critical Power solutions, Cooling and Rack systems, as well as Solar and Energy Storage products. These offerings help clients optimize energy use, improve efficiency, and support sustainable operations across multiple industries.

Key Players

• Cority

• CropX Inc.

• ENGIE Impact

• General Electric Company

• LO3 Energy

• Microsoft

• Salesforce, Inc.

• Schneider Electric SE

• Xylem Inc.

• Wolters Kluwer N.V.

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Conclusion:

The green technology and sustainability market is rapidly expanding due to increasing investments in renewable energy, corporate sustainability efforts, and waste management solutions. Growing environmental concerns, rising fuel prices, and regulatory pressures are driving adoption of energy-efficient technologies. Advances in AI, IoT, and blockchain are enhancing real-time monitoring and resource management, supporting businesses in meeting ESG goals and promoting a sustainable future.