The Global Kefir Market size was valued at USD 2.03 billion in 2023 & is expected to reach USD 3.45 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 6.15% during the forecast period, i.e., 2024-30.                                                     

Global Kefir Market Driver:

Rising Demand for Nutritional & Functional Beverages – The growing popularity of nutritional and functional beverages is profoundly contributing to market growth, as consumers increasingly seek nutritional benefits from their beverage choices. Awareness about reducing health risks such as improved digestion, enhanced immunity, and better overall well-being through nutrient-enriched drinks is significantly boosting kefir drinks demand.

In addition, the demand for water-based and non-dairy kefir options is rising, catering to their specific dietary preferences. Thus, playing a crucial role in propelling sales of functional kefir. Companies are responding by innovating and expanding their product lines to include a variety of nutritional & functional kefir options made from sources like almonds, oats, and coconuts. These products appeal to the global population, broadening the consumer base. Consequently, the continuous introduction of novel flavors and formulations in functional beverages keeps consumer interest high and drives sales, thus contributing to sustained market growth.   

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Market Dimensions & Projections

·        Pricing Evaluation

·        Recent Strategic Moves by Companies

·        Primary Stakeholders

·        Import/Export Trend Analysis

·        Competitive Landscape Assessment

·        Emerging Opportunities

·        Market Trends and Indicators

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Global Kefir Market Segmentation:

The market report categorizes the market based on different segments and geographical analysis.

Study Timeline:

-Base Year: 2023

-Historical Period: 2019 to 2022

-Forecast Period: 2024 to 2030

• By Form
• Organic Kefir- Market Size & Forecast 2019-2030, (USD Million)
• Conventional Kefir- Market Size & Forecast 2019-2030, (USD Million)
• By Product Type
• Milk Kefir- Market Size & Forecast 2019-2030, (USD Million)
• Dairy-based- Market Size & Forecast 2019-2030, (USD Million)
• Non-dairy-based (Coconut Kefir, Flax Kefir, etc.)- Market Size & Forecast 2019-2030, (USD Million)
• Water Kefir- Market Size & Forecast 2019-2030, (USD Million)
• By Flavor
• Flavored Kefir- Market Size & Forecast 2019-2030, (USD Million)
• Non-flavored/Regular Kefir- Market Size & Forecast 2019-2030, (USD Million)
• By Sales Channel
• Online Retail Stores- Market Size & Forecast 2019-2030, (USD Million)
• Offline Retail Stores- Market Size & Forecast 2019-2030, (USD Million)
•  Supermarkets/Hypermarkets- Market Size & Forecast 2019-2030, (USD Million)
•  Convenience Stores- Market Size & Forecast 2019-2030, (USD Million)
•  Specialty Stores- Market Size & Forecast 2019-2030, (USD Million)
• By Region
• North America
• South America
• Europe
• The Middle East & Africa
• Asia-Pacific

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including -  Lifeway Foods, Inc., The Hain Celestial Group, Inc. (The Greek Gods), Nestlé S.A, Danone S.A, Green Valley Creamery, Maple Hill Creamery, LLC, Emmi AG (Redwood Hill Farm & Creamery), Biotiful Gut Health, Evolve Kefir, Babushka Kefir, Fresh Made Dairy, Liberte Les Produits De Marque Inc., Valio Ltd., Nourish Kefir, Courtyard Farms and Others

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