The global gluten-free products market size was estimated at USD 7.75 billion in 2024 and is projected to reach USD 13.67 billion by 2030, growing at a CAGR of 10.0% from 2025 to 2030. This market has witnessed substantial growth recently, largely due to increased awareness of gluten sensitivities, celiac disease, and a broader shift toward health-conscious consumption.

The rising incidence of celiac disease is a major factor encouraging consumers to adopt gluten-free diets. Key motivations behind this trend include the need for products that promote digestive health, address food intolerances, and provide nutritional benefits. As health and wellness become priorities for more people, gluten-free products have grown in popularity, offering safe and nutritious alternatives that do not compromise on taste. This appeal has made gluten-free options a favored choice among consumers seeking healthier foods. Data from December 2024 shows that global demand for gluten-free products increased by 16% between 2018 and 2022, placing these products among the top 10 food trends.

The surge in gluten-free product adoption is strongly linked to heightened consumer awareness regarding gluten-related health concerns. Conditions like celiac disease, gluten intolerance, and wheat allergies have prompted many to look for gluten-free substitutes. For example, data published in June 2024 indicates that celiac disease affects roughly 0.7% to 2.9% of the global population as a lifelong disorder, with a higher prevalence observed in females.

Key Market Trends & Insights:

• North America held a dominant position in the gluten-free products market, capturing the largest revenue share of 35.1% in 2024. Within this region, the United States is projected to experience the fastest growth, with its gluten-free products market expected to expand at a CAGR of 9.7% throughout the forecast period.

• When examining the market by product category, bakery products emerged as the leading segment, securing the largest revenue share of 30.8% in 2024. This indicates strong consumer preference for gluten-free bakery items such as bread, cakes, and pastries.

• In terms of distribution channels, supermarkets and hypermarkets accounted for the largest share, representing 30.7% of the market revenue in 2024. This highlights the important role these retail formats play in providing easy access to gluten-free products for consumers, contributing significantly to market growth.

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Market Size & Forecast:

• 2024 Market Size: USD 7.75 Billion

• 2030 Projected Market Size: USD 13.67 Billion

• CAGR (2025-2030): 10.0%

• North America: Largest market in 2024

Key Companies & Market Share Insights:

Numerous manufacturers within the gluten-free product industry are increasingly utilizing advanced technology to elevate the consumer experience and facilitate health tracking. By incorporating Internet of Things (IoT) capabilities, some companies have developed smart packaging solutions coupled with mobile app connectivity. This technology enables consumers to monitor product freshness, receive personalized dietary guidance, and track their nutritional intake in real time.

Furthermore, to better serve health-conscious and lifestyle-oriented customers, brands are introducing customizable gluten-free products, such as build-your-own snack kits and mix-and-match baking blends. These offerings provide consumers with enhanced flexibility and personalization options. Such innovations not only enhance convenience and transparency but also foster stronger consumer engagement and promote long-term brand loyalty.

Key Players

• Conagra Brands, Inc.

• The Hain Celestial Group

• General Mills Inc.

• Kellogg Co.

• The Kraft Heinz Company

• Siete Foods

• Barilla G. e R. Fratelli S.p.A

• Seitz glutenfree

• Dr. Schär

• Ecotone

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Conclusion:

The gluten-free products market is experiencing strong growth driven by rising awareness of gluten-related health issues, such as celiac disease and gluten intolerance, along with increasing demand from health-conscious consumers. Innovations in product offerings and expanded distribution channels are further fueling market expansion. Regional markets, particularly in North America, continue to lead, supported by evolving consumer preferences and lifestyle changes. Overall, the market is set to maintain steady growth with ongoing product development and consumer education.