The Kenya Two-Wheeler Tire Market is estimated to grow at a CAGR of around 13.06% during the forecast period, i.e., 2024-30.                                        

Kenya Two-Wheeler Tire Market Driver:

Growing Two-Wheeler Sales Due to High Unemployment to Drive the Market – High levels of unemployment in Kenya push individuals towards entrepreneurial endeavors and participation in the informal economy. Many unemployed individuals turn to activities such as motorcycle taxis, courier services, and small-scale businesses for income generation. As a result, there is a growing demand for two-wheelers to support these informal economic activities.  According to the World Bank, the boda boda (motorcycle taxi) sector in Kenya employs over 1.5 million young people and contributes about USD 1.4 billion to the economy each year. This high usage of motorcycles & scooters directly drives the demand for tires in the market.

Furthermore, the growing introduction of motorcycle taxis, which are commonly called boda-bodas in African countries, has become a prominent mode of transportation, particularly in urban and peri-urban areas.

·        In 2023, Uber launched an electric boda in Kenya, that offers affordable, comfortable, and reliable means of mobility within the city.

Consequently, unemployed individuals turn to motorcycle taxi services as a means of generating income across the region. Therefore, the proliferation of motorcycle taxis significantly contributes to the overall sales of motorcycles, which positively generates the demand for tires in the upcoming years.

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Key Market Reports Highlights

·        Market Dimensions & Projections

·        Pricing Evaluation

·        Recent Strategic Moves by Companies

·        Primary Stakeholders

·        Import/Export Trend Analysis

·        Competitive Landscape Assessment

·        Emerging Opportunities

·        Market Trends and Indicators

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Kenya Two-Wheeler Tire Market Segmentation:

The market report categorizes the market based on different segments and geographical analysis.

Study Timeline:

-Base Year: 2023

-Historical Period: 2019 to 2022

-Forecast Period: 2024 to 2030

• By Vehicle Type
• Scooter & Moped- Market Size & Forecast 2019-2030, Thousand Units
• Motorcycle- Market Size & Forecast 2019-2030, Thousand Units
• By Demand Type
• OEMs- Market Size & Forecast 2019-2030, Thousand Units
• Replacement- Market Size & Forecast 2019-2030, Thousand Units
• By Tire Type
• Radial- Market Size & Forecast 2019-2030, Thousand Units
• Bias- Market Size & Forecast 2019-2030, Thousand Units
• By Price Category
• Budget (Up to USD 11 Per Unit)- Market Size & Forecast 2019-2030, Thousand Units
• Economy (USD 12 to 30 Per unit)- Market Size & Forecast 2019-2030, Thousand Units
• Premium (Above USD 30 Per Unit)-Market Size & Forecast 2019-2030, Thousand Units
• By Sales Channel
• Online- Market Size & Forecast 2019-2030, Thousand Units
• Multi-brand Stores - Market Size & Forecast 2019-2030, Thousand Units
• Exclusive Outlets - Market Size & Forecast 2019-2030, Thousand Units
• Direct - Market Size & Forecast 2019-2030, Thousand Units
• By Tire Size
• 80/100-17- Market Size & Forecast 2019-2030, Thousand Units
• 100/90-17- Market Size & Forecast 2019-2030, Thousand Units
• 2.75 x 17 - Market Size & Forecast 2019-2030, Thousand Units
• 3.00 x 17- Market Size & Forecast 2019-2030, Thousand Units
• 3.00 - 18- Market Size & Forecast 2019-2030, Thousand Units
• 90/90 - 17- Market Size & Forecast 2019-2030, Thousand Units
• Others (110/80-17, 90/90-18, 100/80-17,110/70-17,150/60-17, 120/80 - 17 etc.) - Market Size & Forecast 2019-2030, Thousand Units
• By Region
• East
• West
• South
• North

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including -   Bridgestone Corporation, Michelin, Continental AG, Yokohama TWS (Mitas), Pirelli Tyre S.p.A, Dunlop Tyres, MRF, Shinko Tyres, CEAT, and Others.

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