The global fresh herbs market was valued at USD 5.37 billion in 2023 and is projected to reach USD 10.07 billion by 2030, growing at a CAGR of 9.4% from 2024 to 2030. This strong growth is driven by several interconnected factors reflecting evolving consumer preferences, increased health awareness, and changing culinary trends.

A key factor propelling the market is the rising demand for fresh and natural ingredients, as consumers become more health-conscious and recognize the benefits of fresh herbs. Research shows that modern shoppers prefer nutritious options, choosing fresh herbs over processed alternatives because of their antioxidant qualities and other health advantages. This preference is increasingly visible in retail environments, from supermarkets to online grocery stores, where a wider variety of fresh herbs is now readily available.

Additionally, the globalization of culinary habits significantly contributes to market expansion. As people explore international cuisines, they incorporate various herbs to enhance flavor and authenticity. Herbs such as basil, cilantro, and mint have become essential in many kitchens worldwide, demonstrating greater acceptance of diverse tastes. Influences from meal kits and cooking shows have further popularized fresh herbs, introducing consumers to innovative recipes and encouraging home experimentation. As confidence in cooking grows, consumers tend to buy a broader range of herbs, which boosts market demand. The increased exposure of fresh herbs in popular media has made them more attractive and accessible to everyday cooks, further driving the market’s momentum.

Key Market Trends & Insights:

• The Asia Pacific region led the global fresh herbs market in 2023, commanding the largest revenue share of 45.0%. This dominance is expected to continue, with the market in this region projected to expand at a robust CAGR of 10% from 2024 through 2030.

• Meanwhile, the fresh herbs market in North America generated a revenue of USD 1.25 billion in 2023. This market is also anticipated to grow steadily, with a CAGR of 8.4% expected during the forecast period.

• When looking at the market by product type, basil and cilantro (also known as coriander) emerged as the two most popular herbs globally. Together, these two herbs accounted for over 65% of the total market consumption, highlighting their widespread use and preference among consumers.

• In terms of end-use, the food service industry represented the largest segment for fresh herbs in 2023, holding a market share of over 55%. This indicates that restaurants, catering services, and other food-related businesses are major consumers of fresh herbs, driving significant demand within the market.

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Market Size & Forecast:

• 2023 Market Size: USD 5.37 Billion

• 2030 Projected Market Size: USD 10.07 Billion

• CAGR (2024-2030): 9.4%

• Asia Pacific: Largest market in 2023

Key Companies & Market Share Insights:

The market features a diverse and dynamic array of companies engaged in various stages of production, distribution, and innovation within the fresh herbs industry. This includes both well-established agricultural corporations as well as specialized growers who focus specifically on herbs. Prominent players such as Vitacress Salads Ltd., Rocket Farms, Inc., Shenandoah Growers, Inc., and Pacific Botanicals, LLC stand out for their substantial roles in the fresh herbs supply chain. These companies employ advanced agricultural techniques and maintain extensive distribution networks to effectively satisfy the growing consumer demand for fresh, organic, and locally sourced herbs. Their commitment to innovation and quality ensures a steady supply of herbs that cater to evolving market preferences

Key Players

• HerbThyme Farms

• Superior Fresh

• Wing Seed Company

• Oliver Kay Produce

• Meridian Farm Market

• Enza Zaden

• McCormick & Company, Inc.

• Spisa Group

• GrowUp Farms Group

• Kerry Group PLC

• Pacific Botanicals

• Langmead Herbs

• Organic Herb Trading Company

• Nomad Foods

• Rocket Farms

• Vitacress

• Shenandoah Growers Inc.

• Döhler

• Fresh Leaf Ltd.

• Coolibah Herbs

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Conclusion:

The fresh herbs market is experiencing strong growth driven by increasing consumer demand for natural, healthy, and flavorful ingredients. Rising health awareness, global culinary influences, and the popularity of fresh, organic, and locally sourced products are key factors fueling market expansion. The food service industry remains a major application segment, while advancements in agricultural practices and distribution networks support consistent supply to meet evolving consumer preferences.