According to UnivDatos research report “Europe Dishwasher Market”, the market is expected to witness robust growth during the forecast period (2022-2028).

A surge in disposable income coupled with the promulgating spending on the luxury products such as home and kitchen appliances among consumers is contributing to the growing market of dishwashers. The average per capita purchasing power in Europe in 2021 is approx. USD 15,000. As per Eurostat, The EU’s household investment rate was 8.4 % in 2020, with double-digit rates recorded in Germany, Luxembourg, the Netherlands, Finland, and Cyprus. Also, In 2020, the household saving rate was 18.3 % in the EU and 19.4 % in the euro area. in 2020, following the impact of the COVID-19 pandemic, household income recorded a very small increase (0.4 %) compared with 2019, while the growth rate in 2021 compared with 2020 was 2.6 %. Furthermore, changes in living standards around the world and a growing interest in smart connected home appliances are driving the demand for high-end kitchen appliances including induction hobs. Also, the demand for energy-efficient appliances with user-friendly interfaces is another factor driving market growth

The Europe Dishwasher Market is expected to grow at a steady rate of around 5% owing the o growing disposable income of consumers. Major companies in the market offer new technology-enabled dishwashers which is gaining end-users traction and the market is uplifting. For instance: In February, Robert Bosch GmbH along with BSH Household Appliances planned to start manufacturing the appliance in India. They were planning to invest 100 million euros (over Rs 870 crore) in its home appliances segment over the next 3-4 years towards personalizing solutions, brand building, strengthening technology centers, and user experience studies. This expansion will help the company to enhance its position in the market.

 The dishwasher market in Europe is uplifting on account of the rising number of the working population and nuclear families are fueling product demand. As per European Union, In 2021, the share of employed people in the total population was 73.1%, or around 189,700,000 people. Also, rapid urbanization in Europe is also promulgating market growth. As per European Investment Bank, today, 72% of the EU 28 population lives in cities and urban areas, but this average conceals pronounced differences between countries. Urbanization rates vary from about 50% (Luxembourg, Romania, Croatia) to beyond 80% (Italy, Netherlands, UK). 

Based on product, Based on product, the Europe Dishwasher market is segmented into free-standing and built in. The free-standing segment accounted for a significant market share in 2020 and it is estimated that it will grow rapidly during the projected timeframe owing to the benefits such as freestanding dishwasher allows having extra storage space because one doesn’t have to store it under your counter. The top of freestanding dishwashers is often covered in cutting boards or countertop materials, giving you additional cutting or prep space.  However, built-in products have more features, including specialized wash cycles, targeted sprays, and multiple spray arms, as compared to freestanding products.

Based on the distribution channel, the market is categorized into online and offline. Among these, the offline segment grabbed the major market share and dominated the market in 2020. The increasing number of supermarkets/hypermarkets in the counties is leading to a greater share of this segment. Also, the availability of numerous brands under one roof, is the major factor, due to which the end-users are opting for offline mode for the purchase.

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Germany to witness extensive growth

For a better understanding of the market adoption of the Europe dishwasher industry, the market is analyzed based on its worldwide presence in the countries such as Germany, U.K., France, Spain, Italy, Rest of Europe. In 2020, Germany held a significant share of the Europe dishwasher market. Increasing inclination towards smart kitchen technology in the region. The enhanced technology features of the smart dishwasher allow users to integrate their dishwasher into a smart home design. The increasing demand for kitchen appliances with features such as the convenience of remote control, as well as the unique experience they provide, is likely to boost demand for dishwashers in the region over the forecast period.

According to UnivDatos Market Insights (UMI)’, the key players with a considerable market share in the Europe Dishwasher market are Electrolux AB, LG Electronics Inc., Whirlpool Corporation, Robert Bosch GmbH, Aga Rangemaster Group, Samsung Group, Asko Appliances AB, Miele, Fagor Electrodomésticos, Haier Group Corporation.

“Europe Dishwasher Market” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and opportunities available for the market players. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitors’ capabilities on different parameters.

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