The global bleaching agents market was valued at approximately USD 887.7 million in 2022 and is expected to expand to around USD 1,350.1 million by 2030, registering a steady compound annual growth rate (CAGR) of 5.4% between 2023 and 2030. This growth is primarily driven by the wide range of applications for bleaching agents across multiple industries, including paper and pulp, textiles and apparel, water treatment, food and beverages, and personal care.

Bleaching agents are mainly utilized to remove or lighten the color of various substances. They achieve this by altering or completely breaking down the chromophores, which are the molecular structures responsible for imparting color to materials. The manufacturing process of bleaching agents varies depending on the type of chemical compound used as the base. Common base chemicals employed in the production of bleaching agents include chlorine, sodium hypochlorite, hydrogen peroxide, and ozone. Each raw material undergoes specific processing techniques tailored to the desired end product.

For example, hydrogen peroxide is produced through a chemical reaction involving hydrogen and oxygen, facilitated by the presence of a catalyst to ensure efficiency and stability. Among the industries fueling demand for bleaching agents, the textile sector stands out as a significant contributor to market growth. The global expansion of the textile industry, particularly in countries like India, has been a key factor driving the consumption of bleaching agents. India ranks as the second-largest textile market worldwide, accounting for about 12% of the country’s manufacturing GDP. Reflecting the sector’s importance, the Indian government announced plans in June 2022 to develop 75 textile hubs nationwide, aiming to boost production capabilities and further stimulate demand for related products like bleaching agents.

Key Market Trends & Insights:

• In 2022, the Asia Pacific region emerged as the leading contributor to the global bleaching agents market, accounting for the largest revenue share of approximately 39%. This dominance is reflective of the region’s rapid industrial growth, expanding manufacturing base, and increasing demand across various end-use industries. Meanwhile, Europe continues to hold a significant position in the global bleaching agents market, supported by its well-established industrial sectors and stringent regulatory standards driving the demand for high-quality bleaching products.

• When segmented by form, the powder segment commanded the largest revenue share, exceeding 60% in 2022. The popularity of powdered bleaching agents can be attributed to their ease of handling, storage stability, and wide applicability across diverse industries.

• In terms of product types, the hydrogen peroxide segment led the market with a share of 38.2% in 2022. Hydrogen peroxide is favored for its strong bleaching capabilities combined with environmental benefits, making it a preferred choice across multiple sectors.

• Looking at end-use applications, the food and beverages segment dominated the market by contributing the largest revenue share of 37.5% in 2022. This highlights the critical role of bleaching agents in ensuring food safety, improving product appearance, and maintaining quality standards in the highly regulated food and beverage industry.

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Market Size & Forecast:

• 2022 Market Size: USD 887.7 Million

• 2030 Projected Market Size: USD 1,350.1 Million

• CAGR (2023-2030): 5.4%

• Asia Pacific: Largest market in 2022

Key Companies & Market Share Insights:

Major manufacturers in the bleaching agents market are strategically focusing on investing in the development of products that are both cost-effective and environmentally sustainable, recognizing the significant growth potential this approach offers. These companies place a high priority on producing bleaching agents that are biodegradable and exhibit lower toxicity levels, aligning with the increasing global demand for safer and more eco-friendly chemical solutions.

Currently, the global bleaching agents market is dominated by several key players, including industry leaders such as Evonik Industries, Solvay, and BASF SE. These prominent companies maintain substantial market control and influence through a variety of strategic initiatives. These strategies encompass launching new products, expanding their operational footprints, and engaging in mergers and acquisitions to strengthen their market position and diversify their offerings.

For example, in September 2022, Solenis completed the acquisition of Clearon Corp., a move that significantly enhanced its product portfolio, particularly in the segment of commercial and residential pool water treatment. This acquisition not only broadened Solenis’ product range but also reinforced its position in a niche yet vital application area within the bleaching agents market.

Key Players

• Evonik Industries

• Solvay

• Kemira

• CHT Group

• Mitsubishi Gas Chemical Company, Inc.

• National Peroxide Ltd.

• Soleni

• Christeyns

• BASF SE

• WelChem GmbH

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Conclusion:

The bleaching agents market is expected to grow steadily due to increasing demand from diverse industries such as textiles, paper & pulp, food & beverages, and water treatment. Growing environmental awareness is driving manufacturers to develop safer, biodegradable, and low-toxicity products. Key players are focusing on innovation, strategic expansions, and acquisitions to strengthen their market presence and meet evolving customer needs worldwide.