The North America beauty devices market is projected to grow significantly, reaching US$ 37,948.50 million by 2027, up from US$ 13,697.43 million in 2019, at a compound annual growth rate (CAGR) of 13.9% during the forecast period (2019–2027).

Market Drivers and Opportunities

This robust growth is driven primarily by evolving consumer attitudes toward beauty and wellness, coupled with the increasing prevalence of age-related skin conditions across the region. The rising demand for advanced aesthetic treatments and non-invasive solutions is fueling market expansion. However, the potential for undesirable side effects associated with certain beauty devices may pose a challenge to market growth in the coming years.

Overview of Beauty Devices

Beauty devices are designed to enhance users' physical appearance and are widely used to treat skin-related concerns such as acne, wrinkles, pigmentation, and scars. As more consumers become proactive about their appearance, especially in managing signs of aging, the demand for such devices is rising.

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Age-Related Skin Issues as Key Growth Driver

Conditions such as wrinkles, dark spots, fine lines, and acne are increasingly common, particularly among aging populations. According to the American Academy of Dermatology Association, acne remains the most prevalent skin condition in the U.S., impacting approximately 50 million Americans annually. Roughly 85% of individuals aged 12 to 24 experience some form of acne. The economic burden, including treatment and lost productivity, exceeds US$ 1.2 billion annually, with over 5.1 million people—primarily children and young adults—seeking treatment.

Additionally, atopic dermatitis affects up to 25% of children and 2–3% of adults in the U.S., while 1 in 10 individuals is likely to develop it at some point in life.

Youth Concerned with Early Aging Signs

Consumer awareness and concern regarding aging are starting earlier. A survey by Dermstore revealed that 28% of women under 25 regularly worry about signs of aging. This figure rises to 42% among those aged 25–34 and 54% for ages 35–44. Young consumers are now investing in anti-aging products much earlier than previous generations.

Rising Aging Population Expands Target North America beauty devices market

The aging demographic is a key factor in North America beauty devices market growth. The population aged 30 to 65 years is expected to grow significantly, increasing the pool of potential customers experiencing age-related skin concerns such as decreased elasticity, wrinkles, and discoloration.

According to the World Health Organization (WHO), the number of people aged 60 and older is expected to increase by 56%—from 901 million in 2015 to 1.4 billion by 2030. This demographic shift is anticipated to boost demand for beauty devices as age-related skin changes, such as loss of fibrous tissue and reduced vascularity, become more prominent.

Medical Applications and Technological Integration

The increasing use of beauty devices in medical and dermatological settings is another growth driver. The well-established medical device industry in North America creates ample opportunity for integration and innovation, especially as beauty devices become more sophisticated and cross over into clinical and therapeutic use cases.

North America Beauty Devices Market Segmentation

North America Beauty Devices Market - By Device Type

• Hair Removal Devices
• Cleansing Devices
• Acne Devices
• Light/LED Therapy and Photorejuvenation Devices
• Hair Growth Devices
• Skin Dermal Rollers
• Rejuvenation Devices
• Others

North America Beauty Devices Market - By Usage Area

• Salon
• Home
• Spa

North America Beauty Devices Market - By Distribution Channel

• Retail
• E-commerce

North America Beauty Devices Market - By Country

• US
• Canada
• Mexico

North America Beauty Devices Market - Companies Mentioned

• NuFACE
• L'OREAL GROUP
• Procter & Gamble
• Koninklijke Philips N.V.
• Panasonic Corporation
• TRIA BEAUTY
• FOREO
• YA-MAN LTD
• ZIIP
• Silk’n
• Nu Skin Enterprises, Inc.
• MTG Co., Ltd

North America beauty devices market Strategic Insights

Strategic insights for the North America Beauty Devices provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

North America beauty devices market Regional Insights

The geographic scope of the North America Beauty Devices refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

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Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights