Direct-to-Consumer (DTC) Marketing & its Influence on the North American Dental Implant Market (2028)

The North America dental implants market is expected to reach US$ 3,239.25 million in 2028 from an estimated value of US$ 1,904.65 million in 2021. It is estimated to grow at a CAGR of 7.9% from 2021 to 2028.
The North America dental implants market is experiencing significant growth, primarily fueled by the increasing prevalence of tooth loss, a burgeoning demand for cosmetic dentistry, and continuous technological advancements in implant procedures. However, this market growth is somewhat constrained by factors such as limited reimbursement policies for implantation procedures and the high costs associated with dental implants and bridges.
Cosmetic Dentistry: A Major Market Driver
The cosmetic dentistry industry has seen a substantial surge in popularity, driven by its focus on enhancing the aesthetics of gums, teeth, and bites. Surgical procedures like smile correction and various other aesthetic treatments are directly boosting the demand for cosmetic dental implants and related accessories. Both "baby boomers" and "millennials" are key contributors to this growth within the cosmetic dentistry sector.
While dental implants have traditionally been more common among elderly populations, there's a growing trend of younger individuals opting for implantation procedures over conventional bridges. Beyond their functional role in restoring teeth, dental implants seamlessly align with the demand for natural-looking teeth and offer long-lasting solutions, often enduring as long as natural teeth.
Increasing Accessibility and Adoption
Organizations like the American Academy of Cosmetic Dentistry (AACD) play a vital role in providing dental care services focused on lifelong health, function, and aesthetics. According to the American Society for Plastic Surgery (ASPS), cosmetic dentistry procedures saw a remarkable 47% increase in demand among individuals aged 51–64. This indicates a broader acceptance of aesthetic procedures, moving beyond just the affluent and famous. The ease of accessibility and the practical benefits of these dental and surgical procedures are major factors contributing to their widespread popularity. This extensive adoption of cosmetic dental procedures, particularly those involving dental implants, is a significant driver for the North America dental implants market.
North America dental implants market Segmentation
North America dental implants market By Product
- Dental Bridges
- Dental Crowns
- Dentures
- Abutments
North America dental implants market By Material
- Titanium Implants
- Zirconium Implants
North America dental implants market By End User
- Hospitals & Clinics
- Dental Laboratories
North America dental implants market By Geography
- North America
- US
- Canada
- Mexico
North America dental implants market Company Profiles
- Adin Dental Implant Systems Ltd.
- Bicon, LLC
- Danaher
- DentiumUSA
- DENTSPLY SIRONA Inc.
- DIO.
- Institut Straumann AG
- Osstem UK
- Zimmer Biomet
North America dental implants market Strategic Insights
Strategic insights for the North America Dental Implants provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
North America dental implants market Regional Insights
The geographic scope of the North America Dental Implants refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
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Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights
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