The North America Meat Snacks Market is expected to grow from US$ 4,618.65 million in 2022 to US$ 6,459.45 million by 2028. It is estimated to grow at a CAGR of 5.7% from 2022 to 2028.

North America Meat Snacks Market Overview

North America stands out as a key region driving the meat snacks market, driven by rising consumption of healthy, protein-rich foods including meat-based products. The region’s fast-paced lifestyles create strong demand for convenient, ready-to-eat foods like meat snacks, meals, and soups. Alongside this, a shift toward leaner protein sources such as poultry is further boosting demand for chicken-based snacks.

The US is also a major poultry meat exporter, supporting growth in this sector. Factors like increased consumer spending on nutritious food, a growing preference for high-protein snacks, and rapid urbanization are key contributors to market expansion in North America.

Prominent companies such as Tyson Foods, Inc., Bridgford Foods Corporation, and General Mills Inc. play significant roles in this market. These players are increasingly focused on launching low-fat, protein-rich meat snacks that address consumer health concerns. For instance, in September 2019, Werner Gourmet Meat Snacks introduced a zero-sugar jerky made with grass-fed beef. Offered in flavors like original, salt & pepper, and unsweetened teriyaki, the product contains zero sugar, zero carbs, and packs 18 grams of protein per serving.

Innovations like these are expected to drive further demand for meat snacks among North American consumers and fuel continued market growth.

Rising Popularity of Chicken-Based Meat Snacks

Traditionally, most meat snacks on the market have been made from beef and pork. However, growing health and wellness awareness is shifting consumer preferences toward leaner animal protein sources. Meats like beef, pork, and lamb, which are high in saturated fats, can raise blood cholesterol levels and increase the risk of heart disease, obesity, and high blood pressure. As a result, consumers are turning to chicken-based meat products to meet their protein needs while managing calorie intake.

Additionally, beef, lamb, and pork have a significantly larger environmental impact, contributing the majority of the carbon footprint associated with meat production. Conscious consumers favor chicken since it produces approximately 90% less carbon emissions compared to these other meats. This shift has driven substantial demand for chicken-based meat snacks across various regions.

In response, manufacturers are introducing innovative chicken snack options to attract this growing customer base. For example, in May 2021, US-based brand Brave Good Kind launched tender chicken bars in three flavors: Original, Teriyaki, and Hot Honey. Made from antibiotic-free chicken, these products have gained popularity among health-conscious buyers. Similarly, Foster Farms rolled out high-protein chicken snacks in October 2020 with five bold flavors: Chile Verde, Cajun, Korean BBQ, Parmesan Garlic, and Caribbean Jerk. Such flavorful offerings are fueling growth in the North America Meat Snacks Market.

North America Meat Snacks Market Segments Covered

North America Meat Snacks Market By Type

• Jerky
• Meat Sticks
• Sausages

North America Meat Snacks Market By Source

• Beef
• Chicken
• Pork

North America Meat Snacks Market By Category

• Plain
• Flavored

North America Meat Snacks Market By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Retail

North America Meat Snacks Market Regions and Countries Covered

North America

• US
• Canada
• Mexico

North America Meat Snacks Market leaders and key company profiles

• Bridgford Foods Corporation
• Conagra Brands, Inc.
• Country Archer Provisions
• General Mills Inc.
• Hormel Foods Corporation
• Link Snacks Inc.
• Organic Valley
• Premium Brands
• Tyson Foods Inc.
• Werner Gourmet Meat Snacks

North America Meat Snacks Market Strategic Insights

Strategic insights for the North America Meat Snacks provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

About Us:

Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Defense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications.

Author’s Bio:

Suryakant Gadekar

Senior Market Research Expert at Business Market Insights