According to a recent report by Grand View Research, Inc., the global probiotic drink market is projected to reach a valuation of USD 21.95 billion by 2027, growing at a compound annual growth rate (CAGR) of 6.1% from 2020 to 2027. This market expansion is largely driven by the increasing consumer shift toward functional beverages, fueled by heightened health awareness across global populations. Probiotic drinks, known for their various health-promoting properties, are becoming an integral part of health-conscious diets. These beverages are associated with improvements in digestive health, support in weight management, and enhancement of immune function.

Moreover, emerging research and consumer feedback suggest that probiotics also contribute positively to mental health. Regular consumption has been linked to the alleviation of conditions such as depression, obsessive-compulsive disorder (OCD), anxiety, and even symptoms related to autism. The growing availability of ready-to-drink probiotic products—which align well with modern consumers’ demand for convenience—is also playing a significant role in the increasing adoption and widespread appeal of these drinks.

In 2019, dairy-based probiotic drinks held the dominant position in the market, accounting for over 55.0% of global revenue. Products made from dairy, particularly yogurt-based beverages, have long been recognized as traditional sources of probiotics and continue to maintain high visibility and availability across global markets. Additionally, drinks like kefir and buttermilk are gaining international popularity, supported by their roots in various regional diets and their recognized health benefits.

The plant-based probiotic drinks segment is forecasted to register the fastest CAGR during the forecast period. This growth is being propelled by a rising global population of lactose-intolerant individuals, as well as increased adoption of vegan and plant-based diets. Brands such as GoodBelly (by NextFoods), KeVita (owned by PepsiCo), and Harmless Harvest are capitalizing on this trend by offering exclusively plant-based probiotic beverages.

From a regional perspective, the Asia Pacific region dominated the probiotic drink market in 2019, holding more than 40.0% of the total market share. Countries like China, Japan, and India are pivotal contributors to this growth, driven by high consumer demand, product innovation, and rising health awareness. A notable example is the launch of Yakult Light in February 2018 by Yakult Danone India. This product was designed to cater to health-conscious consumers, featuring lower sugar content and added vitamins D and E, which are believed to support bone health and delay aging processes, according to health experts.

Looking at future growth potential, Central and South America are projected to experience the fastest CAGR of 7.2% from 2020 to 2027. This anticipated growth is attributed to the rising popularity of functional beverages in countries such as Brazil and Argentina. Factors such as increased health consciousness, along with the expanding middle-class population and their growing spending power, are expected to significantly contribute to the rising demand for probiotic drinks in the region.

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Probiotic Drink Market: Frequently Asked Questions (FAQ)

1. What is the projected size of the global probiotic drink market?

The global probiotic drink market is expected to reach USD 21.95 billion by 2027, expanding at a CAGR of 6.1% from 2020 to 2027. 

2. What health benefits do probiotic drinks offer?

Probiotic drinks are known to:

• Support digestive health

• Aid in weight management

• Enhance immune function

• Improve mental health, potentially alleviating symptoms of depression, anxiety, OCD, and autism

• Promote gut health, leading to better nutrient absorption and bowel movement

3. What are the leading types of probiotic drinks?

• Dairy-based drinks: Dominated the market with over 55% share in 2019. Popular products include yogurt-based drinks, kefir, and buttermilk.

• Plant-based drinks: Expected to register the fastest growth due to rising lactose intolerance and vegan preferences. Brands like GoodBelly, KeVita, and Harmless Harvest specialize in this segment.

4. Which regions are leading in probiotic drink consumption?

• Asia Pacific: Held more than 40% market share in 2019, with China, Japan, and India being key markets. Innovations like Yakult Light in India highlight the region's dynamic market.

• Central & South America: Expected to grow at the fastest CAGR of 7.2% from 2020 to 2027, driven by increased health consciousness and a growing middle-class population. 

5. What are the primary distribution channels for probiotic drinks?

• Offline retail: Supermarkets and convenience stores remain dominant.

• Online retail: Expected to expand at a CAGR of 6.7% from 2020 to 2027, offering convenience and a wider product range to consumers.

6. Which companies are leading the probiotic drink market?

Key players include:

• Yakult Honsha Co., Ltd.

• Danone S.A.

• GCMMF (Amul)

• PepsiCo

• NextFoods

• Harmless Harvest

• Bio-K Plus International Inc.

• Fonterra Co-operative Group

• Lifeway Foods, Inc.

• Nestle SA

• Chobani, LLC

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