Growth Drivers in Thailand Legal Cannabis Market: Key Factors and Trends

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The Thailand legal cannabis market is projected to reach USD 7.10 billion by 2030, growing at an impressive compound annual growth rate (CAGR) of 33.0% from 2025 to 2030. This remarkable growth is being driven by several key factors, including the legalization of cannabis and its increasing use for medical purposes. In addition, significant investments in CBD-related research and development (R&D) from government organizations, NGOs, private companies, and universities are boosting the market. Furthermore, government initiatives to promote the integration of cannabis into various industries are also playing a pivotal role in fueling the market's expansion.

Cannabis extracts are increasingly being used for the treatment of various medical conditions, such as mental disorders, cancer, pain management, and nausea. Additionally, cannabis is gaining popularity for recreational uses, particularly for activities like vaping. The demand for cannabis oils and tinctures is also on the rise due to the social stigma that still surrounds smoking cannabis buds. For example, in January 2020, 400 patients, including cancer patients, were provided cannabis oil for free at a flagship clinic in a suburb of Bangkok as part of a public health initiative led by the Public Health Ministry.

Moreover, the social acceptance of CBD for its therapeutic applications is growing, further contributing to market expansion. This trend is also supported by an increase in product launches, rising disposable incomes, and an increase in healthcare expenditure in Thailand. A notable example of product development is the launch of CBD Krill Oil by Lifestar Company Limited, a subsidiary of RS Group, in June 2022. This supplement, designed for knee pain relief, is enriched with essential vitamins and minerals, showcasing the increasing range of cannabis-based products available in the market.

Thailand is also experiencing a growing interest in cannabis tourism, which is helping to boost the market even further. Tourists are increasingly seeking out cannabis-themed tours to explore the history, cultivation, and processing of cannabis in Thailand. These tours include visits to cannabis farms, exploration of traditional Thai herbal medicine, and even participation in cooking classes focused on cannabis-infused dishes. This trend is expected to continue driving market growth as more tourists are drawn to these unique experiences. For example, the Asia International Hemp Expo and Forum, an annual event held in Thailand, provides an opportunity for individuals, businesses, and industry professionals to learn about hemp, including its uses, regulations, and economic potential.

Get a preview of the latest developments in the Thailand Legal Cannabis Market? Download your FREE sample PDF copy today and explore key data and trends. 

Thailand Legal Cannabis Market: Frequently Asked Questions

1. What is the projected size of the Thailand legal cannabis market?

The Thailand legal cannabis market is expected to reach USD 7.10 billion by 2030, growing at a compound annual growth rate (CAGR) of 33.0% from 2025 to 2030. This rapid growth is driven by the legalization of cannabis and increasing medical applications.

2. What are the key factors driving the growth of the cannabis market in Thailand?

Key factors fueling the growth of the market include:

• The legalization of cannabis for medical and recreational uses.

• Growing research and development (R&D) activities in CBD by government agencies, NGOs, and private companies.

• Government initiatives to incorporate cannabis into various industries.

• Increasing social acceptance of cannabis, particularly for therapeutic purposes.

3. How is cannabis used for medical purposes in Thailand?

Cannabis extracts are primarily used to treat a variety of conditions, including mental health disorders, cancer, pain management, and nausea. Additionally, cannabis oils and tinctures are becoming increasingly popular for medical uses, as they provide an alternative to smoking cannabis buds. One example is the cannabis oil provided for free to 400 patients, including cancer patients, in a Bangkok suburb in January 2020.

4. What are some notable product launches in the Thai cannabis market?

In June 2022, Lifestar Company Limited, a subsidiary of RS Group, launched a CBD Krill Oil supplement aimed at alleviating knee pain. This product highlights the growing range of cannabis-infused health products available in Thailand. The supplement contains essential vitamins and minerals to enhance its therapeutic benefits.

5. What are the social attitudes toward cannabis use in Thailand?

There has been a significant increase in social acceptance of cannabis, especially for its therapeutic applications. This shift in attitude is helping fuel the market's growth, particularly as more people recognize the medical benefits of cannabis. The stigma associated with cannabis use is also gradually decreasing, with an increasing number of people turning to cannabis-based products like oils and tinctures.

6. How is the government supporting the legal cannabis industry in Thailand?

The Thai government is playing a crucial role in the development of the legal cannabis market by introducing regulatory initiatives and funding research projects focused on cannabis. In addition, the government is promoting the integration of cannabis into various industries, including healthcare and tourism, which is driving market expansion.

Order a free sample PDF of the Thailand Legal Cannabis Market Intelligence Study, published by Grand View Research.

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