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thomas3w4 added blog Other
2025-08-07 10:44:45 -

Purpose-Driven Advertising & Social Commerce as Lead Magnets
In today’s hyperconnected and values-driven digital world, traditional lead generation tactics are evolving. Consumers aren’t just looking for good products—they’re searching for brands they can believe in. That’s where purpose-driven advertising and social commerce enter the scene, not only to capture attention but to build meaningful relationships that generate...

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thomas3w4 added blog Other
2025-08-06 11:10:41 -

Video as a Lead Magnet: Using Short-Form & Demo Videos to Convert Prospects
As attention spans shrink and content overload rises, video has become one of the most powerful tools in the lead generation toolkit. In 2025, businesses are shifting from traditional static lead magnets—like PDFs and eBooks—to short-form and demo videos that captivate, educate, and convert. From B2B SaaS to eCommerce and coaching, using video as a lead magnet is proving to be a...

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