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2025-08-06 11:10:41 -

Video as a Lead Magnet: Using Short-Form & Demo Videos to Convert Prospects

As attention spans shrink and content overload rises, video has become one of the most powerful tools in the lead generation toolkit. In 2025, businesses are shifting from traditional static lead magnets—like PDFs and eBooks—to short-form and demo videos that captivate, educate, and convert. From B2B SaaS to eCommerce and coaching, using video as a lead magnet is proving to be a...

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