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Combining First-Party and Third-Party Data for Precision MarketingIn today’s hyper-competitive B2B landscape, generic marketing strategies no longer cut it. Buyers expect personalized, relevant experiences—and delivering them requires a deep understanding of customer behavior. The key to unlocking this precision lies in combining first-party and third-party data to create a 360-degree view of your audience. When used together, these two data...0 Commenti 0 Condivisioni 3K Visualizzazioni
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Ethical Intent Data: The Future of Responsible B2B MarketingIn today’s data-driven B2B landscape, intent data has become a critical component of successful marketing and sales strategies. It helps organizations identify in-market buyers, personalize engagement, and accelerate pipeline growth. However, as data privacy concerns continue to rise, businesses are rethinking how they collect and use buyer data. This shift has led to the emergence...0 Commenti 0 Condivisioni 65 Visualizzazioni
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Ethical Intent Data: The Future of Responsible B2B MarketingIn today’s data-driven B2B landscape, intent data has become a critical component of successful marketing and sales strategies. It helps organizations identify in-market buyers, personalize engagement, and accelerate pipeline growth. However, as data privacy concerns continue to rise, businesses are rethinking how they collect and use buyer data. This shift has led to the emergence...0 Commenti 0 Condivisioni 64 Visualizzazioni
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How a TikTok Data Scraper Helps Optimize Influencer Marketing CampaignsInfluencer marketing on TikTok has evolved into one of the most effective growth channels for modern brands. With trend cycles that change by the hour and creators who can spark product virality overnight, success on the platform requires more than creativity—it requires data. A TikTok data scraper gives brands access to public video information, engagement metrics, hashtags, comments,...0 Commenti 0 Condivisioni 1K Visualizzazioni
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How Intent Data is Revolutionizing Account-Based Marketing in 2025Introduction In 2025, Account-Based Marketing (ABM) continues to evolve—driven largely by the power of intent data. For B2B marketers aiming to capture attention in a crowded digital space, understanding buying intent has become a cornerstone for campaign success. Intent data provides real-time insights into a prospect’s interests, helping marketers prioritize accounts,...0 Commenti 0 Condivisioni 2K Visualizzazioni
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How Is Data Analytics Used in Marketing and Sales Growth?Data plays a major role in how businesses promote their products and increase sales. Every click, purchase, and customer interaction creates information that can be studied and understood. Data analytics helps businesses turn this information into useful insights that guide marketing strategies and sales decisions. By analyzing customer behavior, market trends, and performance results,...0 Commenti 0 Condivisioni 736 Visualizzazioni
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Intent Data is the New Oil: Unlocking Smarter B2B Marketing in 2025In the crowded B2B landscape of 2025, relevance is currency — and timing is everything. Gone are the days when generic campaigns and static personas could fuel your marketing pipeline. Today, success hinges on one game-changing element: intent data. If you’re not leveraging intent signals in your digital marketing strategy, you're already behind. As one of the...0 Commenti 0 Condivisioni 2K Visualizzazioni
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Leveraging AI and Data Analytics in Dark Funnel Marketing for 2025In today’s complex B2B ecosystem, buyer journeys are increasingly fragmented and invisible. Dark Funnel Marketing leverages advanced analytics and AI to identify, understand, and engage prospects who operate outside traditional marketing visibility. With these tools, marketers can detect subtle buying signals, predict intent, and optimize campaigns to influence decisions early in the...0 Commenti 0 Condivisioni 1K Visualizzazioni
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Leveraging Customer Data Platforms for B2B Marketing Personalization in 2025Personalization is no longer optional in B2B marketing. Buyers expect relevant, timely, and tailored experiences across every touchpoint. Customer Data Platforms are enabling B2B marketers to deliver this level of personalization at scale, turning insights into action and improving engagement metrics. By unifying first-party and third-party data, CDPs allow businesses to understand customer...0 Commenti 0 Condivisioni 919 Visualizzazioni
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AI-Driven ABM: Redefining B2B Marketing in 2026Account-Based Marketing (ABM) has evolved significantly over the past decade, and by 2026 it has become a central pillar of B2B revenue strategy. Organizations are no longer relying on broad lead generation tactics; instead, they are focusing on high-value accounts with precision targeting, real-time data, and AI-powered engagement. In 2026, ABM is not just a marketing approach it is a unified...0 Commenti 0 Condivisioni 231 Visualizzazioni
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AI-Driven ABM: Redefining B2B Marketing in 2026Account-Based Marketing (ABM) has evolved significantly over the past decade, and by 2026 it has become a central pillar of B2B revenue strategy. Organizations are no longer relying on broad lead generation tactics; instead, they are focusing on high-value accounts with precision targeting, real-time data, and AI-powered engagement. In 2026, ABM is not just a marketing approach it is a unified...0 Commenti 0 Condivisioni 179 Visualizzazioni
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Data Enrichment-Driven Lead Generation: Turning Raw Contacts into Ready-to-Convert ProspectsIn today’s competitive digital landscape, businesses no longer struggle with a lack of data. In fact, most sales and marketing teams are drowning in raw contact information collected through forms, event registrations, downloads, or third-party lists. The real challenge lies in transforming this raw, incomplete data into high-quality, actionable insights that fuel meaningful conversations...0 Commenti 0 Condivisioni 2K Visualizzazioni
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How can AI improve lead quality scoring for B2B pipelines?In B2B marketing and sales, the difference between a “good lead” and a “bad lead” can mean months of wasted effort—or a deal closed in record time. Traditional lead scoring models, often based on static demographics and a handful of engagement metrics, simply don’t capture the complexity of modern buying behavior. This is where AI-powered lead quality scoring...0 Commenti 0 Condivisioni 2K Visualizzazioni
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How can generative AI personalize B2B emails and landing pages at scale without sounding robotic?Personalization has always been the heart of effective B2B marketing—but achieving it at scale has long been a challenge. Writing thousands of tailored emails or designing dynamic landing pages for every prospect isn’t realistic for most teams. That’s where Generative AI steps in. However, the key isn’t just scaling personalization—it’s doing it...0 Commenti 0 Condivisioni 2K Visualizzazioni
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How Infosys Aster Is Redefining MarTech for the AI-First EraIn a world where data, personalization, and speed matter more than ever, marketing no longer thrives on isolated tools — it needs orchestration, intelligence, and agility. That’s where Infosys Aster™ steps in: an AI-amplified MarTech suite designed to bring together creative strategy, marketing operations, data-driven insights and omnichannel delivery under one roof. With...0 Commenti 0 Condivisioni 1K Visualizzazioni
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How Intent Data Powers High-Impact ABM Campaigns for B2B SuccessIn B2B marketing, nothing beats timing and relevance. That’s why combining Account‑Based Marketing (ABM) with real-time Intent Data has become a proven formula to find the right accounts, engage them when they’re in-market, and boost conversion — making your marketing more efficient, data-driven, and aligned with revenue goals. What is Intent Data (and why it...0 Commenti 0 Condivisioni 1K Visualizzazioni
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