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2025-12-11 10:37:50 -

Understanding Buyer Intent Data for B2B Marketing: A Practical Guide

In today’s competitive B2B landscape, marketers no longer have to rely on guesswork to fuel demand generation and lead generation efforts. The rise of buyer intent data has transformed how B2B teams identify, engage, and convert prospects — turning signals into actionable insight and giving marketers a significant edge in targeting the right audiences at the...

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