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How to handle lead handoffs between marketing and sales during rapid growthA smooth lead handoff is critical for maximizing conversion and avoiding dropped opportunities. Here's how to handle lead handoffs between marketing and sales seamlessly: ✅ Define a Shared Lead Qualification Criteria Both teams must agree on what makes a lead "sales-ready." Use lead scoring models based on behavior, demographics, or engagement levels. ✅ Use a Centralized CRM Store and track...0 Comments 0 Shares 1K Views
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