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leojhonson adicionou um novo artigo Networking
2025-08-12 10:14:54 -

A behind-the-scenes look at intent data collection and validation with firmographic data
In today’s data-driven marketing world, intent data is gold. But what most people don't see is what happens behind the scenes — the complex process of collecting and validating intent data before it becomes actionable. Here's a quick glimpse into how it really works: 🔍 The Process Behind Intent Data Collection: Source Identification: Data is gathered from digital touchpoints...

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maxscott12 adicionou um novo artigo Networking
2025-08-08 09:45:39 -

ABM and Buyer Intent Data: A Winning Combo for 2025
Introduction Account-Based Marketing (ABM) has always been about precision targeting. But in 2025, the game-changer is buyer intent data—information that reveals who is actively researching solutions like yours, what topics they care about, and when they’re ready to engage. For B2B marketers aiming to maximize ROI, integrating buyer intent signals into ABM strategies transforms...

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maxscott12 adicionou um novo artigo Networking
2025-09-16 09:55:14 -

ABM and Intent Data: Turning Buyer Signals into Revenue in 2025
Introduction In 2025, B2B buyers leave behind a rich digital footprint long before they engage with a sales rep. From research on competitor websites to engagement with industry content, these behaviors—known as intent data—are invaluable for Account-Based Marketing (ABM) strategies. When integrated into ABM campaigns, intent data helps marketing and sales teams pinpoint which...

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henry2458 adicionou um novo artigo Outro
2025-06-23 14:39:37 -

AI-Powered Account-Based Marketing (ABM) with Intent Data
Introduction: The Future of B2B Marketing Is Here The B2B marketing landscape in the United States is evolving at an unprecedented pace. Traditional lead generation strategies are no longer sufficient to engage decision-makers in a hyper-competitive digital environment. Today, precision, personalization, and performance-driven insights are at the heart of successful B2B campaigns. Enter...

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AAK adicionou um novo artigo Outro
2025-11-21 17:34:10 -

B2B Buyer Intent Data Game Changers Shaping the Future of Demand Generation
The competitive landscape of modern B2B markets continues to evolve, and organizations are under increasing pressure to acquire customers efficiently while reducing wasted effort. Traditional tactics like broad email outreach and mass advertising are becoming less effective as buyers expect more relevance and personalization. As decision makers conduct extensive research independently and...

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leojhonson adicionou um novo artigo Networking
2026-01-14 07:03:46 -

Building an Intent Data-Powered GTM Strategy - Intent Amplify | Intent Amplify
In an increasingly competitive B2B landscape, timing and relevance define success. Building an Intent Data-Powered GTM Strategy enables businesses to engage the right accounts at the right moment with highly personalized messaging. By leveraging intent data, organizations can align sales and marketing efforts to drive faster conversions and predictable revenue growth....

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henry2458 adicionou um novo artigo Outro
2025-04-28 16:02:11 -

Building Buyer Personas with Intent Data Insights
In today’s hyper-competitive B2B landscape, understanding your buyers is not just an advantage-it is a necessity. The traditional approach to building buyer personas, while foundational, often falls short in capturing the dynamic behaviors and evolving needs of modern decision-makers. Enter intent data: a transformative resource that empowers marketers to go beyond static profiles...

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thomas3w4 adicionou um novo artigo Networking
2026-02-09 04:53:11 -

Buyer Intent Data Explained: Strategies, Platforms, and Real Use Cases
In 2026, B2B organizations are moving beyond traditional lead generation and embracing data-driven strategies to identify high-value opportunities. One of the most powerful drivers of this shift is buyer intent data insights that reveal when companies are actively researching products, services, or solutions. With AI and predictive analytics becoming mainstream, intent data is no longer...

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thomas3w4 adicionou um novo artigo Networking
2026-02-09 04:53:12 -

Buyer Intent Data Explained: Strategies, Platforms, and Real Use Cases
In 2026, B2B organizations are moving beyond traditional lead generation and embracing data-driven strategies to identify high-value opportunities. One of the most powerful drivers of this shift is buyer intent data insights that reveal when companies are actively researching products, services, or solutions. With AI and predictive analytics becoming mainstream, intent data is no longer...

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thomas3w4 adicionou um novo artigo Networking
2026-02-10 04:04:18 -

Ethical Intent Data: The Future of Responsible B2B Marketing
In today’s data-driven B2B landscape, intent data has become a critical component of successful marketing and sales strategies. It helps organizations identify in-market buyers, personalize engagement, and accelerate pipeline growth. However, as data privacy concerns continue to rise, businesses are rethinking how they collect and use buyer data. This shift has led to the emergence...

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thomas3w4 adicionou um novo artigo Networking
2026-02-06 09:26:06 -

AI-Driven ABM: Redefining B2B Marketing in 2026
Account-Based Marketing (ABM) has evolved significantly over the past decade, and by 2026 it has become a central pillar of B2B revenue strategy. Organizations are no longer relying on broad lead generation tactics; instead, they are focusing on high-value accounts with precision targeting, real-time data, and AI-powered engagement. In 2026, ABM is not just a marketing approach it is a unified...

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thomas3w4 adicionou um novo artigo Networking
2026-02-06 09:26:08 -

AI-Driven ABM: Redefining B2B Marketing in 2026
Account-Based Marketing (ABM) has evolved significantly over the past decade, and by 2026 it has become a central pillar of B2B revenue strategy. Organizations are no longer relying on broad lead generation tactics; instead, they are focusing on high-value accounts with precision targeting, real-time data, and AI-powered engagement. In 2026, ABM is not just a marketing approach it is a unified...

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thomas3w4 adicionou um novo artigo Outro
2025-12-16 11:22:55 -

AI-Driven ABM: The Next Evolution of Scalable B2B Marketing in 2025
As B2B buying journeys become longer, more digital, and increasingly complex, traditional marketing approaches are struggling to keep pace. Buyers now expect relevance, precision, and value at every interaction. This shift has positioned AI-driven Account-Based Marketing (ABM) as the next big evolution in B2B marketing—one that combines intelligence, automation, and...

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thomas3w4 adicionou um novo artigo Networking
2026-02-10 04:04:19 -

Ethical Intent Data: The Future of Responsible B2B Marketing
In today’s data-driven B2B landscape, intent data has become a critical component of successful marketing and sales strategies. It helps organizations identify in-market buyers, personalize engagement, and accelerate pipeline growth. However, as data privacy concerns continue to rise, businesses are rethinking how they collect and use buyer data. This shift has led to the emergence...

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maxscott12 adicionou um novo artigo Outro
2026-02-10 04:30:05 -

How Buyer Intent Signals Improve B2B Revenue Outcomes
Buyer intent signals have become one of the most powerful levers in modern B2B growth—but only when used strategically. As buying journeys grow longer, less linear, and more committee-driven, relying on form fills and surface-level engagement is no longer enough. Intent signals reveal who is actively researching, what they care about, and how close they are to a decision....

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jamesmitchia adicionou um novo artigo Outro
2025-10-28 09:43:32 -

How can AI and LLMs help sales teams draft hyper-personalized LinkedIn messages?
LinkedIn has become the epicenter of modern B2B engagement — but cutting through the noise takes more than a templated “Hey {{FirstName}}, let’s connect!” message. In 2025, the difference between being ignored and getting a reply lies in personalization at scale — and this is exactly where AI and Large Language Models (LLMs) shine. By blending data intelligence...

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thomas3w4 adicionou um novo artigo Outro
2025-12-08 11:30:04 -

How Infosys Aster Is Redefining MarTech for the AI-First Era
In a world where data, personalization, and speed matter more than ever, marketing no longer thrives on isolated tools — it needs orchestration, intelligence, and agility. That’s where Infosys Aster™ steps in: an AI-amplified MarTech suite designed to bring together creative strategy, marketing operations, data-driven insights and omnichannel delivery under one roof. With...

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