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Demand Generation KPIs: B2B Metrics to Track in 2025 | Intent AmplifyIn the fast-evolving B2B marketing landscape, measuring the right performance indicators is critical for success. Demand Generation KPIs: B2B Metrics to Track in 2025 | Intent Amplify is a strategic framework that helps marketers identify, evaluate, and optimize key metrics that drive sustainable growth. This blog outlines the most important KPIs to monitor and why they...0 Commentarii 0 Distribuiri 349 Views
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How First Party Data is Driving Smarter B2B Demand GenerationFirst-party data has become essential for B2B companies that want to understand exactly how prospects move through research and evaluation. By Leveraging First-Party Data for B2B, marketers can track behaviors such as content downloads, webinar attendance, and repeat visits to pricing or product pages. These signals build a detailed profile of what each account cares about. Acceligize helps...0 Commentarii 0 Distribuiri 912 Views
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Integrating AI into Demand Generation: A Game Changer for B2B CompaniesIn today’s fast-paced B2B marketing world, staying ahead means embracing innovation—especially when it comes to generating demand. As companies search for smarter, more efficient ways to reach their target audience, one powerful technology is transforming the landscape: Artificial Intelligence (AI). From predictive analytics to lead scoring and hyper-personalization, AI is...0 Commentarii 0 Distribuiri 3K Views
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Mastering Demand Generation: Strategies for Sustainable B2B GrowthIntroduction In today's competitive B2B landscape, demand generation is no longer a luxury—it is a necessity. Businesses in the United States seeking to drive sustainable growth must take a strategic, long-term approach to attract, nurture, and convert leads into loyal customers. Mastering demand generation means going beyond short-term lead capture and investing in a system that...0 Commentarii 0 Distribuiri 2K Views
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Mastering Demand Generation: Strategies for Sustainable B2B GrowthIntroduction In the evolving landscape of B2B marketing, demand generation is no longer just a buzzword—it’s the lifeblood of business growth. As markets become more saturated, decision-makers more informed, and buying cycles more complex, mastering demand generation is critical for sustainable success. Yet, many companies still struggle with creating scalable, data-driven, and...0 Commentarii 0 Distribuiri 3K Views
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Optimizing B2B Demand Generation Through Customer Journey MappingFor B2B companies, understanding how potential buyers navigate the decision-making process is critical for driving successful demand generation campaigns. Customer Journey Mapping allows organizations to visualize every stage of the buyer’s experience and identify opportunities to engage prospects more effectively. By creating a detailed map of the journey, marketers can optimize...0 Commentarii 0 Distribuiri 820 Views
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The Rise of AI in B2B Demand Generation: How It Is Transforming Business GrowthIntroduction: Why AI Is Shaping the Future of B2B Demand Generation Artificial intelligence is no longer a concept of the future. Today, AI has found its way into almost every sector, and B2B demand generation is no exception. Companies seeking to stay competitive are embracing AI technologies to supercharge their marketing and sales efforts. From automating repetitive tasks to delivering...0 Commentarii 0 Distribuiri 2K Views
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Webinar Marketing in 2025: How B2B Brands Can Leverage Webinars for Demand Generation & Pipeline GrowthIn today’s digital-first B2B environment, webinar marketing has emerged as one of the most powerful tools for generating high-quality leads, building brand authority, and accelerating the sales pipeline. With buyers doing more research online and stakeholders spread across geographies, webinars enable direct, scalable interaction — and when done right, they integrate...0 Commentarii 0 Distribuiri 635 Views
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5 Proven Strategies to Optimize Your Sales Operations in 2025In the rapidly evolving B2B environment of 2025, sales operations is more than a support function — it’s the backbone of predictable revenue and efficient pipeline growth. With buyers completing most of their purchase research before sales engagement, operations teams must equip sellers with the right tools, data, and processes to accelerate deals and drive measurable...0 Commentarii 0 Distribuiri 482 Views
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ABM, Demand Gen & GenAI: The Holy Trinity of B2BIn today’s B2B marketing environment, three powerful levers are converging: account-based marketing (ABM), demand generation and generative AI (GenAI). Each plays a distinct role — ABM focuses on high-value accounts, demand generation drives broader awareness and pipeline, and GenAI supercharges both with scalable content, personalization and insights. Combined, they form a...0 Commentarii 0 Distribuiri 1K Views
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AI for Sales Outreach: Pitfalls and Actionable TipsIn today’s fast-moving B2B landscape, sales teams have access to powerful tools: intent data, AI-powered outreach, machine-learning lead-scoring, and ever-more automation. At intent-driven agencies like Intent Amplify®, the combination of AI and outreach is a core capability. But with power comes risk: deploying AI blindly in sales outreach can backfire. To scale effectively and...0 Commentarii 0 Distribuiri 1K Views
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AI-Powered Personalization in ABM: Transforming B2B Engagement in 2025As B2B buying journeys grow more complex and digital-first, personalization has moved from being a competitive advantage to a baseline expectation. In 2025, Account-Based Marketing (ABM) is no longer effective without intelligent personalization—and that intelligence is increasingly powered by artificial intelligence (AI). By combining AI-driven insights...0 Commentarii 0 Distribuiri 382 Views
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Emotional Marketing: The Role of Impactful StorytellingIn B2B marketing today, where decision-cycles are longer and competition is fierce, logic alone no longer wins. Data, features and specs matter—but what truly sets brands apart is how they make their audience feel. Emotional marketing, anchored in impactful storytelling, is rapidly becoming a key lever for brands that want to connect, resonate and convert. As Intent Amplify emphasises,...0 Commentarii 0 Distribuiri 1K Views
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How Content Marketing Drives B2B Lead Generation in 2025In 2025, content marketing isn’t just a tactic—it’s a cornerstone of successful B2B lead generation. As decision-making processes grow longer and buyer expectations evolve, content has become the way brands build trust, educate prospects, capture interest, and drive predictable demand. At its best, content marketing supports the entire buyer journey, from...0 Commentarii 0 Distribuiri 357 Views
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How Infosys Aster Is Redefining MarTech for the AI-First EraIn a world where data, personalization, and speed matter more than ever, marketing no longer thrives on isolated tools — it needs orchestration, intelligence, and agility. That’s where Infosys Aster™ steps in: an AI-amplified MarTech suite designed to bring together creative strategy, marketing operations, data-driven insights and omnichannel delivery under one roof. With...0 Commentarii 0 Distribuiri 558 Views
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How Intent Data Powers High-Impact ABM Campaigns for B2B SuccessIn B2B marketing, nothing beats timing and relevance. That’s why combining Account‑Based Marketing (ABM) with real-time Intent Data has become a proven formula to find the right accounts, engage them when they’re in-market, and boost conversion — making your marketing more efficient, data-driven, and aligned with revenue goals. What is Intent Data (and why it...0 Commentarii 0 Distribuiri 581 Views
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How IoT Marketing Works for the IndustryThe era of the Internet of Things (IoT) is not just about connected devices—it’s about new forms of data, new business models and new marketing opportunities for industry players. To leverage IoT successfully, organisations must rethink how they market their solutions: from traditional product-features to data-driven stories of connected outcomes. IoT marketing for the industrial...0 Commentarii 0 Distribuiri 824 Views
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How to Build a High-Converting Webinar Strategy for 2025Webinars remain one of the most effective B2B demand generation channels—but the playbook has changed. In 2025, buyers want interactive experiences, expert insights, and personalized value—not long monologues or generic sales decks. A high-converting webinar strategy today requires smarter promotion, modern formats, and a clear path to pipeline. Here’s how to build a webinar...0 Commentarii 0 Distribuiri 735 Views
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