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Combining First-Party and Third-Party Data for Precision MarketingIn today’s hyper-competitive B2B landscape, generic marketing strategies no longer cut it. Buyers expect personalized, relevant experiences—and delivering them requires a deep understanding of customer behavior. The key to unlocking this precision lies in combining first-party and third-party data to create a 360-degree view of your audience. When used together, these two data...0 Commenti 0 Condivisioni 2K Visualizzazioni
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How a TikTok Data Scraper Helps Optimize Influencer Marketing CampaignsInfluencer marketing on TikTok has evolved into one of the most effective growth channels for modern brands. With trend cycles that change by the hour and creators who can spark product virality overnight, success on the platform requires more than creativity—it requires data. A TikTok data scraper gives brands access to public video information, engagement metrics, hashtags, comments,...0 Commenti 0 Condivisioni 224 Visualizzazioni
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How Intent Data is Revolutionizing Account-Based Marketing in 2025Introduction In 2025, Account-Based Marketing (ABM) continues to evolve—driven largely by the power of intent data. For B2B marketers aiming to capture attention in a crowded digital space, understanding buying intent has become a cornerstone for campaign success. Intent data provides real-time insights into a prospect’s interests, helping marketers prioritize accounts,...0 Commenti 0 Condivisioni 1K Visualizzazioni
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How Is Data Analytics Used in Marketing and Sales Growth?Data plays a major role in how businesses promote their products and increase sales. Every click, purchase, and customer interaction creates information that can be studied and understood. Data analytics helps businesses turn this information into useful insights that guide marketing strategies and sales decisions. By analyzing customer behavior, market trends, and performance results,...0 Commenti 0 Condivisioni 128 Visualizzazioni
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Intent Data is the New Oil: Unlocking Smarter B2B Marketing in 2025In the crowded B2B landscape of 2025, relevance is currency — and timing is everything. Gone are the days when generic campaigns and static personas could fuel your marketing pipeline. Today, success hinges on one game-changing element: intent data. If you’re not leveraging intent signals in your digital marketing strategy, you're already behind. As one of the...0 Commenti 0 Condivisioni 2K Visualizzazioni
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Leveraging AI and Data Analytics in Dark Funnel Marketing for 2025In today’s complex B2B ecosystem, buyer journeys are increasingly fragmented and invisible. Dark Funnel Marketing leverages advanced analytics and AI to identify, understand, and engage prospects who operate outside traditional marketing visibility. With these tools, marketers can detect subtle buying signals, predict intent, and optimize campaigns to influence decisions early in the...0 Commenti 0 Condivisioni 459 Visualizzazioni
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Leveraging Customer Data Platforms for B2B Marketing Personalization in 2025Personalization is no longer optional in B2B marketing. Buyers expect relevant, timely, and tailored experiences across every touchpoint. Customer Data Platforms are enabling B2B marketers to deliver this level of personalization at scale, turning insights into action and improving engagement metrics. By unifying first-party and third-party data, CDPs allow businesses to understand customer...0 Commenti 0 Condivisioni 443 Visualizzazioni
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Predictive Analytics in Digital Marketing: Turning Data Into Revenue GrowthIn today’s complex digital buying journey, customers leave thousands of signals behind — from product searches and downloads to email clicks and intent behaviors. But most B2B marketers fail to convert these signals into real pipeline. This is where predictive analytics becomes the ultimate competitive advantage. In 2025, predictive models help marketing teams forecast behavior,...0 Commenti 0 Condivisioni 988 Visualizzazioni
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The Future of Digital Marketing Analytics: Turning Data into Decisions in 2025In the fast-moving world of B2B marketing, data has become the lifeblood of growth. But having data is no longer enough—the real value lies in how effectively businesses can transform that data into actionable decisions. Digital marketing analytics in 2025 is more advanced than ever. With AI-powered tools, predictive insights, and real-time dashboards, organizations can finally move...0 Commenti 0 Condivisioni 771 Visualizzazioni
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Data Enrichment-Driven Lead Generation: Turning Raw Contacts into Ready-to-Convert ProspectsIn today’s competitive digital landscape, businesses no longer struggle with a lack of data. In fact, most sales and marketing teams are drowning in raw contact information collected through forms, event registrations, downloads, or third-party lists. The real challenge lies in transforming this raw, incomplete data into high-quality, actionable insights that fuel meaningful conversations...0 Commenti 0 Condivisioni 1K Visualizzazioni
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How can AI improve lead quality scoring for B2B pipelines?In B2B marketing and sales, the difference between a “good lead” and a “bad lead” can mean months of wasted effort—or a deal closed in record time. Traditional lead scoring models, often based on static demographics and a handful of engagement metrics, simply don’t capture the complexity of modern buying behavior. This is where AI-powered lead quality scoring...0 Commenti 0 Condivisioni 1K Visualizzazioni
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How can generative AI personalize B2B emails and landing pages at scale without sounding robotic?Personalization has always been the heart of effective B2B marketing—but achieving it at scale has long been a challenge. Writing thousands of tailored emails or designing dynamic landing pages for every prospect isn’t realistic for most teams. That’s where Generative AI steps in. However, the key isn’t just scaling personalization—it’s doing it...0 Commenti 0 Condivisioni 976 Visualizzazioni
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How Infosys Aster Is Redefining MarTech for the AI-First EraIn a world where data, personalization, and speed matter more than ever, marketing no longer thrives on isolated tools — it needs orchestration, intelligence, and agility. That’s where Infosys Aster™ steps in: an AI-amplified MarTech suite designed to bring together creative strategy, marketing operations, data-driven insights and omnichannel delivery under one roof. With...0 Commenti 0 Condivisioni 377 Visualizzazioni
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How Intent Data Powers High-Impact ABM Campaigns for B2B SuccessIn B2B marketing, nothing beats timing and relevance. That’s why combining Account‑Based Marketing (ABM) with real-time Intent Data has become a proven formula to find the right accounts, engage them when they’re in-market, and boost conversion — making your marketing more efficient, data-driven, and aligned with revenue goals. What is Intent Data (and why it...0 Commenti 0 Condivisioni 336 Visualizzazioni
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Maximizing B2B Lead Generation: How to Syndicate Content for Success in 2025In the age of information overload, simply creating great content isn’t enough. For B2B marketers to generate high-quality pipeline, content must reach the right people at the right time. One of the most effective ways to do that is through content syndication — the strategic distribution of your content across third-party platforms, industry publications, and...0 Commenti 0 Condivisioni 322 Visualizzazioni
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The Next-Gen Inbox: How AI Is Powering Smarter, More Effective Email MarketingIn today’s crowded inboxes and competitive B2B market, getting email opens isn’t enough. What matters is engagement — clicks, conversions, pipeline growth. As Intent Amplify recently highlighted, AI is no longer a luxury, but a must-have to move beyond visibility and get real results. With the rise of sophisticated data tools, generative AI and predictive analytics,...0 Commenti 0 Condivisioni 245 Visualizzazioni
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The Rise of Verticalized B2B Marketing: Why Industry-Specific Content WinsB2B buyers in 2025 don’t want generic messaging—they want content that speaks directly to their world. As markets become more competitive and buying committees grow more discerning, verticalized marketing has emerged as one of the most effective ways to stand out. Instead of broad, one-size-fits-all campaigns, top-performing companies are creating deeply tailored content for...0 Commenti 0 Condivisioni 477 Visualizzazioni
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Understanding Buyer Intent Data for B2B Marketing: A Practical GuideIn today’s competitive B2B landscape, marketers no longer have to rely on guesswork to fuel demand generation and lead generation efforts. The rise of buyer intent data has transformed how B2B teams identify, engage, and convert prospects — turning signals into actionable insight and giving marketers a significant edge in targeting the right audiences at the...0 Commenti 0 Condivisioni 183 Visualizzazioni
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