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thomas3w4 added blog Other
2025-08-06 12:10:58 -

Intent Data & Buyer Behavior: Hyper-Personalized Outreach That Converts
In the ever-competitive digital marketing space of 2025, it's no longer enough to generate leads—you need to generate qualified, high-intent leads who are most likely to convert. That's where intent data comes in. Rather than casting a wide net and hoping for results, smart businesses are now leveraging real-time behavioral insights to engage the right people, at the right time, with...

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henry2458 added blog Other
2025-05-05 13:53:40 -

Predictive Analytics: Forecasting B2B Buyer Behavior
Introduction In the evolving world of B2B marketing, gaining a competitive edge means understanding your audience better than your competitors. With the advent of predictive analytics, businesses now have the tools to anticipate the needs and behaviors of their buyers well before a purchase decision is made. Predictive analytics enables B2B marketers to analyze patterns, identify trends,...

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jamesmitchia added blog Other
2025-09-22 09:43:54 -

What are “intent signals” in B2B marketing — and why are they more important than ever?
In today’s hyper-competitive B2B landscape, buyers don’t raise their hand and say, “I’m ready to purchase”. Instead, they leave behind digital footprints—behavioral cues that reveal their interests, needs, and purchasing stage. These cues are what we call intent signals. Intent signals can come from many touchpoints: reading a case study on your website,...

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