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What Is Outcome-Based B2B Marketing? – Definition and Business ImpactIn today’s hyper-competitive B2B landscape, marketing leaders are under intense pressure to demonstrate measurable business value. Traditional models that focused on impressions, clicks, or even lead volume are rapidly being replaced by approaches that tie marketing investments directly to business results. One of the most significant shifts driving this evolution is Outcome-Based...0 Комментарии 0 Поделились 43 Просмотры
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