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2025-12-17 12:25:31 -

How Real-Time Bidding (RTB) Powers Smarter B2B Lead Generation with Programmatic Ads

In today’s fast-paced digital marketplace, B2B lead generation demands precision, speed, and relevance. Traditional ad buying methods—where inventory was purchased in bulk long before campaigns ran—are no longer sufficient for B2B marketers who must reach high-intent audiences quickly and efficiently. That’s where Real-Time Bidding (RTB), a core...

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