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henry2458 added blog Other
2025-04-28 16:00:27 -

Navigating Budget Allocation in Modern B2B Marketing
Introduction to B2B Marketing Budget Allocation Understanding the Changing Landscape In the world of B2B marketing, the only constant is change. Gone are the days when companies could rely solely on cold calls and trade shows to attract prospects. Today, decision-makers are digitally savvy, expecting seamless, personalized experiences. As marketers, adapting to this shift is no longer...

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thomas3w4 added blog Other
2025-11-14 11:52:43 -

Unlocking Growth with AI-Amplified MarTech: How Infosys Aster Powers Modern B2B Marketing
In the rapidly evolving B2B marketing landscape, staying ahead means embracing both data-driven insight and creative agility. Enter Infosys Aster™, an AI-amplified MarTech suite designed to bring together strategic creativity, real-time orchestration, and performance optimization under one platform. For demand-generation teams and account-based marketers looking to scale with precision,...

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