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henry2458 added blog Other
2025-05-06 13:45:34 -

The Competitive Edge: Integrating Martech with B2B Strategy
In today’s digital-first business environment, B2B companies face increasing pressure to optimize marketing efficiency, generate high-quality leads, and maximize ROI. Traditional marketing tactics alone are no longer sufficient—modern success depends on strategically integrating marketing technology (martech) into your B2B strategy. For B2B organizations in the USA, the...

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leojhonson added blog Networking
2025-08-12 10:14:54 -

A behind-the-scenes look at intent data collection and validation with firmographic data
In today’s data-driven marketing world, intent data is gold. But what most people don't see is what happens behind the scenes — the complex process of collecting and validating intent data before it becomes actionable. Here's a quick glimpse into how it really works: 🔍 The Process Behind Intent Data Collection: Source Identification: Data is gathered from digital touchpoints...

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