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2025-04-28 16:02:11 -

Building Buyer Personas with Intent Data Insights

In today’s hyper-competitive B2B landscape, understanding your buyers is not just an advantage-it is a necessity. The traditional approach to building buyer personas, while foundational, often falls short in capturing the dynamic behaviors and evolving needs of modern decision-makers. Enter intent data: a transformative resource that empowers marketers to go beyond static profiles...

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