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henry2458 adicionou um novo artigo Outro
2025-06-04 13:50:08 -

How to Use AI to Predict B2B Purchase Intent Before Your Competitors
Introduction: The B2B Buying Shift and the Power of Prediction In today’s hyper-competitive B2B landscape, understanding what drives a buyer to make a purchasing decision is no longer a luxury — it is a requirement. With longer sales cycles, higher deal values, and more decision-makers involved, B2B buying journeys have evolved beyond linear models. The companies that win in this...

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jamesmitchia adicionou um novo artigo Outro
2025-12-12 09:43:13 -

Why Lead Nurturing Is Essential for B2B Growth in 2025
By 2027, B2B buying journeys have become longer, more complex, and increasingly non-linear. Buyers switch between channels, conduct anonymous research, and involve larger buying committees before ever talking to a salesperson. In this environment, lead nurturing is no longer a “nice-to-have”—it’s a growth necessity. Companies that treat nurturing as a core revenue...

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