How to Use AI to Predict B2B Purchase Intent Before Your Competitors
Introduction: The B2B Buying Shift and the Power of Prediction
In today’s hyper-competitive B2B landscape, understanding what drives a buyer to make a purchasing decision is no longer a luxury — it is a requirement. With longer sales cycles, higher deal values, and more decision-makers involved, B2B buying journeys have evolved beyond linear models.
The companies that win in this...