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leojhonson adicionou um novo artigo Networking
2025-11-24 10:51:37 -

A Guide to Mastering B2B Marketing Analytics Tools
Understanding and mastering analytics is essential for every B2B marketer aiming for predictable, scalable growth. A Guide to Mastering B2B Marketing Analytics Tools helps you focus on what truly matters—turning data into actionable insights. Key Pointers to Get the Most from B2B Marketing Analytics Tools Map Metrics to Business Goals: Identify KPIs like...

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AAK adicionou um novo artigo Outro
2026-01-22 16:29:35 -

Data-Driven Decisions: The Role of First-Party Data in B2B Marketing
In today’s B2B marketing environment, making informed decisions is essential to driving demand and achieving growth. Companies that leverage First-Party Data in B2B Demand Generation gain a significant advantage by understanding their prospects’ behavior and preferences. First-party data, collected directly from your audience, provides actionable insights that enable marketers to...

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thomas3w4 adicionou um novo artigo Outro
2025-12-08 12:31:24 -

How to Assess the Success of Your B2B Marketing — Metrics That Really Matter
In B2B marketing, campaigns are only as good as the results they deliver. With long buying cycles, multiple stakeholders and complex buyer journeys, marketers must go beyond vanity metrics and focus on data-driven measurements that connect marketing activity to real business outcomes. To succeed, you need a clear roadmap for tracking both brand-oriented metrics (awareness, reach) and...

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