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2025-10-03 09:45:26 -

How can AI improve lead quality scoring for B2B pipelines?

In B2B marketing and sales, the difference between a “good lead” and a “bad lead” can mean months of wasted effort—or a deal closed in record time. Traditional lead scoring models, often based on static demographics and a handful of engagement metrics, simply don’t capture the complexity of modern buying behavior. This is where AI-powered lead quality scoring...

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