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henry2458 added blog Other
2025-05-30 16:30:12 -

B2B Lead Scoring Best Practices: Improve Your Funnel Efficiency
In today’s competitive B2B landscape, generating leads is only the first step. The real challenge lies in identifying which leads are ready to buy and which ones need further nurturing. This is where B2B lead scoring becomes invaluable. Done right, lead scoring can significantly improve your funnel efficiency, streamline your sales process, and boost conversion rates. In this...

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jamesmitchia added blog Other
2025-10-03 09:45:26 -

How can AI improve lead quality scoring for B2B pipelines?
In B2B marketing and sales, the difference between a “good lead” and a “bad lead” can mean months of wasted effort—or a deal closed in record time. Traditional lead scoring models, often based on static demographics and a handful of engagement metrics, simply don’t capture the complexity of modern buying behavior. This is where AI-powered lead quality scoring...

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thomas3w4 added blog Other
2025-08-06 12:10:58 -

Intent Data & Buyer Behavior: Hyper-Personalized Outreach That Converts
In the ever-competitive digital marketing space of 2025, it's no longer enough to generate leads—you need to generate qualified, high-intent leads who are most likely to convert. That's where intent data comes in. Rather than casting a wide net and hoping for results, smart businesses are now leveraging real-time behavioral insights to engage the right people, at the right time, with...

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