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leojhonson adicionou um novo artigo Networking
2025-08-12 10:14:54 -

A behind-the-scenes look at intent data collection and validation with firmographic data
In today’s data-driven marketing world, intent data is gold. But what most people don't see is what happens behind the scenes — the complex process of collecting and validating intent data before it becomes actionable. Here's a quick glimpse into how it really works: 🔍 The Process Behind Intent Data Collection: Source Identification: Data is gathered from digital touchpoints...

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leojhonson adicionou um novo artigo Networking
2025-08-13 10:44:29 -

B2B marketing strategies for regulated industries in 2025
Marketing in regulated industries like healthcare, finance, and legal sectors presents unique challenges. Strict compliance, evolving laws, and limited advertising freedom make it crucial to adopt specialized B2B marketing strategies. Here's how you can thrive in this space: Key Strategies: Content with Compliance: Create high-value content that educates rather than sells. Ensure all...

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leojhonson adicionou um novo artigo Networking
2025-08-08 10:50:03 -

Data Science in Action: How Machine Learning Improves ABM
Account-Based Marketing (ABM) has become a cornerstone strategy for B2B marketers. But with complex data and long sales cycles, measuring impact and predicting outcomes remains a challenge. That’s where machine learning (ML) comes in. Key Ways Machine Learning Improves ABM Reporting and Forecasting: Enhanced Data Analysis: ML algorithms sift through large volumes of engagement and...

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brandonsoros91 adicionou um novo artigo Outro
2025-08-07 09:04:57 -

Why Intent Data bank Works Better Than Traditional Lead Scoring
In the modern competitive environment of B2B deals, understanding the potential customer segments is only part of the equation—you need to know their purchase readiness. Surface-level behaviors such as filling out forms or engaging with emails to award points as in traditional lead scoring systems tends to lack precision. That is precisely where the Intent data bank excels. What is...

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thomas3w4 adicionou um novo artigo Outro
2025-08-13 10:08:43 -

Zero-Click Lead Generation: Capturing Prospects Directly from Social & Search
The digital marketing landscape is experiencing a profound shift. With a surge in zero-click searches—search results that satisfy user queries without requiring a click—businesses must evolve their lead generation strategies. In fact, recent studies show that nearly 60% of searches end without any click-throughs, thanks to tools like featured snippets, knowledge panels, and...

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