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leojhonson added blog Networking
2025-08-12 10:14:54 -

A behind-the-scenes look at intent data collection and validation with firmographic data
In today’s data-driven marketing world, intent data is gold. But what most people don't see is what happens behind the scenes — the complex process of collecting and validating intent data before it becomes actionable. Here's a quick glimpse into how it really works: 🔍 The Process Behind Intent Data Collection: Source Identification: Data is gathered from digital touchpoints...

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leojhonson added blog Networking
2025-08-08 10:50:03 -

Data Science in Action: How Machine Learning Improves ABM
Account-Based Marketing (ABM) has become a cornerstone strategy for B2B marketers. But with complex data and long sales cycles, measuring impact and predicting outcomes remains a challenge. That’s where machine learning (ML) comes in. Key Ways Machine Learning Improves ABM Reporting and Forecasting: Enhanced Data Analysis: ML algorithms sift through large volumes of engagement and...

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brandonsoros91 added blog Other
2025-08-07 09:04:57 -

Why Intent Data bank Works Better Than Traditional Lead Scoring
In the modern competitive environment of B2B deals, understanding the potential customer segments is only part of the equation—you need to know their purchase readiness. Surface-level behaviors such as filling out forms or engaging with emails to award points as in traditional lead scoring systems tends to lack precision. That is precisely where the Intent data bank excels. What is...

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