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leojhonson a jouté un article dans le Blog Networking
2025-11-11 10:56:12 -

A Guide to Effective B2B Precision Marketing Techniques
In the fast-evolving digital marketplace, precision marketing is revolutionizing how B2B companies attract and engage clients. Rather than casting a wide net, precision marketing focuses on highly targeted and data-driven campaigns. This guide to effective B2B precision marketing techniques will help you refine your approach and maximize ROI. Key Techniques for...

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leojhonson a jouté un article dans le Blog Networking
2026-02-12 06:43:34 -

How to Leverage Intent Data for ABM Success
Account-Based Marketing (ABM) has evolved into a precision-driven strategy, and understanding How to Leverage Intent Data for ABM Success is critical for modern B2B marketers. Intent data helps businesses identify prospects actively researching solutions, allowing marketing and sales teams to engage accounts at the right time with the right message. Intent data refers to behavioral signals...

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leojhonson a jouté un article dans le Blog Networking
2025-09-29 10:36:56 -

Choosing the right tools that help automate and scale ABM for your team
Account-Based Marketing (ABM) is no longer a manual, one-size-fits-all approach. With the right tools, businesses can now automate and scale ABM efficiently—maximizing personalization without sacrificing time or resources. Here’s how modern tools empower ABM success: Intent Data Platforms like Bombora and 6sense help identify prospects who are actively researching solutions like...

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leojhonson a jouté un article dans le Blog Networking
2025-09-17 11:01:25 -

How to measure the success of an ABM program from day one
Account-Based Marketing (ABM) is a highly targeted strategy, but how do you know if it’s working? Understanding how to measure the success of an ABM program is essential for optimizing your efforts and proving ROI. How to Measure the Success of an ABM Program: ✔️ Account Engagement: Track interactions across touchpoints—email opens, content downloads, ad clicks, meeting bookings....

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AAK a jouté un article dans le Blog Autre
2025-11-21 12:46:21 -

Steps to Build Your First Account-Based Marketing Campaign
Launching your first Account-Based Marketing campaign can be a transformative step for any B2B organization. Unlike traditional marketing, ABM focuses on a limited number of high-value accounts, ensuring every interaction is personalized and relevant. A well-executed ABM campaign aligns marketing and sales, prioritizes resources, and delivers measurable outcomes. While the concept may seem...

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