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leojhonson added blog Networking
2025-11-11 10:56:12 -

A Guide to Effective B2B Precision Marketing Techniques
In the fast-evolving digital marketplace, precision marketing is revolutionizing how B2B companies attract and engage clients. Rather than casting a wide net, precision marketing focuses on highly targeted and data-driven campaigns. This guide to effective B2B precision marketing techniques will help you refine your approach and maximize ROI. Key Techniques for...

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leojhonson added blog Networking
2025-09-29 10:36:56 -

Choosing the right tools that help automate and scale ABM for your team
Account-Based Marketing (ABM) is no longer a manual, one-size-fits-all approach. With the right tools, businesses can now automate and scale ABM efficiently—maximizing personalization without sacrificing time or resources. Here’s how modern tools empower ABM success: Intent Data Platforms like Bombora and 6sense help identify prospects who are actively researching solutions like...

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leojhonson added blog Networking
2025-09-17 11:01:25 -

How to measure the success of an ABM program from day one
Account-Based Marketing (ABM) is a highly targeted strategy, but how do you know if it’s working? Understanding how to measure the success of an ABM program is essential for optimizing your efforts and proving ROI. How to Measure the Success of an ABM Program: ✔️ Account Engagement: Track interactions across touchpoints—email opens, content downloads, ad clicks, meeting bookings....

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AAK added blog Other
2025-11-21 12:46:21 -

Steps to Build Your First Account-Based Marketing Campaign
Launching your first Account-Based Marketing campaign can be a transformative step for any B2B organization. Unlike traditional marketing, ABM focuses on a limited number of high-value accounts, ensuring every interaction is personalized and relevant. A well-executed ABM campaign aligns marketing and sales, prioritizes resources, and delivers measurable outcomes. While the concept may seem...

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